101 Cliches: B2B's most notorious creative faux pas

086 The pearl

Hidden beauty. ,IVRPHRQHFDQUHYHDOZKDWÕVUDUHSUHFLRXVDQG DWWUDFWLYHDERXWWKLVLGHD DQGZHXVHWKHWHUP ÔLGHDÕORRVHO\ SOHDVHVWHSIRUZDUG:HÕYHEHHQ VHDUFKLQJIRUDORQJWLPHDQGWRXVLWVWLOOORRNV OLNHDJHPRIDFOLFK¨

Seen it: Done it:

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