101 Cliches: B2B's most notorious creative faux pas

093 The Russian doll

There’s more to us than you think. $EXVLQHVVEUDQGRIVXEVWDQFHGRHVQÕW QHHGWRKHDGIRUWKHWR\FXSERDUGÛ $UHZHUHSHDWLQJRXUVHOYHV"

Seen it: Done it:

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