101 Cliches: B2B's most notorious creative faux pas

Have we forgotten anything?

The B2B Cliché is an all too common enemy. If only they were limited to 101. Maybe we’ll continue the fight with ‘Another 101 Clichés’. Join us as we continue the fight in cliché killing domination, if you have a particular nemesis that you didn’t find here, notify us with #clichekillers on Instagram. There’s a bottle of cliché No. 071 for the worst offender.

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