101 Cliches: B2B's most notorious creative faux pas

012 The egg timer

Because time is money, use us. (JJWLPHUVKDYHGRQHZHOOIRUWKHPVHOYHVLQ RQHSODFHRQO\7KDWÕVULJKWWKHZLFNHGZLWFKÕV FDVWOHLQWKH:L]DUGRI2]7UDGLWLRQDOHJJ WLPHUVDUHSUDFWLFDOO\UHGXQGDQWLQWKHNLWFKHQV IRUZKLFKWKH\ÕUHGHVLJQHGZKDWFKDQFHGR WKH\KDYHLQEXVLQHVVEUDQGFRPPXQLFDWLRQV"

Seen it: Done it:

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