101 Cliches: B2B's most notorious creative faux pas

018 The ancient monument

We’re as reliable and noble as this.

+DYH\RXHYHUKHDUGWKHSKUDVHÔERUURZHG LQWHUHVWÕLQWKHFUHDWLYHLQGXVWULHV",WÕVZKHQ\RX FDQÕWWKLQNRIZKDWÕVLQWHUHVWLQJDERXWWKHEUDQG \RXÕUHZRUNLQJRQDQGGHFLGHWRVKRZVRPHWKLQJ XQUHODWHGWKDWÕVLQWHUHVWLQJKRSLQJLWUXEVRII

7U\WRDYRLGERUURZLQJLQWHUHVWIRUEUDQGV 7KH\ÕOORQO\KDYHWRSD\LWEDFNZLWKLQWHUHVW

Seen it: Done it:

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