101 Cliches: B2B's most notorious creative faux pas

001 The light bulb

What a bright idea! 7KHãUVWSHUVRQWRWKLQNRIWKLVYLVXDODQDORJ\ FRXOGVWDNHDVWURQJFODLPWRWKLV1RZWKHUHÕV QRWDUHWLQDRQWKHSODQHWWKDWWKHOLJKWEXOE LVQÕWEXUQHGRQWKHEDFNRI/HWÕVGRHYHU\RQH DIDYRXUDQGVZLWFKLWRII

Seen it: Done it:

| 11

10 |

Made with FlippingBook - Online magazine maker