101 Cliches: B2B's most notorious creative faux pas

044 The snow boarder

Extreme performance. $VLGHIURPWKHIDFWWKDWWKLVLVDFOLFK¨ZK\ ZRXOG\RXZDQWWKLVVSRUWDVVRFLDWHGZLWK\RXU EXVLQHVV"6QRZERDUGLQJLVIRUSHRSOHZKR HQMR\WDNLQJULVNV'RHVWKDWVRXQGOLNHWKHYDVW PDMRULW\RIEXVLQHVVEUDQGFXVWRPHUV"1RWWKH RQHVSURãOHGRQRXUGDWDEDVHGXGH

Seen it: Done it:

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