EMENTATION TIMELINE
ROUTE OPTIMIZATION INITIATIVE (ROI) New System. New Routes. New Way.
2019
2017
• Opened the IBT and welcomed Greyhound as the Authority’s first partner. • Completed nearly all of the Blueprint 2020 initiatives one year ahead of schedule and came on track and within budget to finish the JRTC at LaVilla.
• Broke ground on the Intercity Bus Terminal (IBT) for Greyhound at the JRTC at LaVilla that would have hubs for JTA fixed-route and BRT buses, and Megabus.
2018
2020
• Opened the JRTC at LaVilla, the JTA’s crowning initiative to improve mobility and connectivity and to stimulate the economy in Jacksonville and the Northeast Florida region. • CEO Nathaniel P. Ford Sr. is named Outstanding Public Transportation Manager of the Year by APTA. • The JTA is named the 2020 Outstanding Public Transportation System of the Year by the Florida Public Transportation Association. • Developed and launched MOVE, Mobility Optimized through Vision and Excellence, a host of strategic mobility initiatives that addressed first-and-last mile rides, enhanced access to essential services, and helped the Jacksonville community cope with the pandemic while the city was largely closed to prevent the spread of the virus.
• Launched the FCF East Corridor Red Line to the beaches. JTA continued to pursue Federal Transit Administration (FTA) New Starts funding for the last leg of the 57-mile system, the Southwest Purple Line.
ULTIMATE URBAN CIRCULATOR – A CASE STUDY | 17
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