Where did the idea of ‘generational colour’ come from?
The first hint we got of this was when Pantone chose their dual colours of the year (Serenity blue and Rose Quartz pink) having noticed ‘a generation that has less concern about being typecast or judged’ with an ‘increased comfort with using colour as a form of expression.’ “With almost every tint, tone and shade of pink being embraced it wasn’t long before the idea of Millennial Pink took off where a colour was used to define an entire generation. “Given its phenomenal success, it was only a matter of time before the next colour was sought out that captured the mood and essence of the next generation – ‘Gen Z Yellow’.
Do you believe generational colour is a trend that will continue?
Given the success of Millennial Pink and Gen Z Yellow, I believe generational colour trends are here to stay. It will be really interesting to see what colour comes next, however forecasters do need to be mindful. Being labelled or typecast is something people aren’t comfortable with and there may well be a backlash. Ultimately the generation has the final say as to whether the given colour trend is a success or failure.
40 FINE ART COLLECTOR AUTUMN 2018
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