BRAND NEW FOR 2018 WHAT’S IN A NAME?
If you’ve visited our website recently, you may have noticed several exciting changes. A virtual gallery for our collectors, our online platform is now the perfect way to explore the Castle world. And all it takes is a click of a button! With the new Castle Fine Art brand steadily making its way across the UK, September was an ideal time to launch our brand-new look. Our rebrand reflects our belief that your purchase from us should be far more than a transaction;
it should be an experience. To match our state-of-the-art galleries (check out the newly- relaunched Cambridge artspace on page 32), we’ve included lots of exciting new features. From personalised accounts to filtering options and backstage access to all of your favourite artists, the newly-designed feel echoes the welcoming and inclusive atmosphere of our galleries. Each of our collectors is equally deserving of the full Castle experience, as our head of ecommerce, Matt Lamb, explains.
82 FINE ART COLLECTOR AUTUMN 2018
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