Sahar Mehrabzadeh Nominated For AICC West Coast Region Director Pico Rivera, California based Bay Cities Bay Cities, an- nounced the nomination of Sahar Mehrabzadeh, Execu-
The Verdict Is In (CONT’D FROM PAGE 12)
humans, and it seems we need to have some consensus on who should get to set the data parameters and any bias it should have. AI Can Be Useful Looking beyond the growing pains AI seems to be hav- ing, I’m not against using it. I think it has huge potential, and we are already using it in our business. AI is great for automating tasks, conducting data analytics, and making data-driven decisions. At Bay Cities, our goal for using AI is to create efficien- cies and improve our delivery times. The arbitrator of the data we’re using is a 40-year veteran in our business. Will the results be perfect? We’ll find out. But I can assure you we still have humans involved in every project. I’m not ready to hand quality control over to the bots just yet. I’m hedging my bets on issues playing out pretty quick- ly. The kinks will get worked out, there will be lots of com- petition in the AI space, and we’ll reach a point where we can get significant business value out of it — eventually. But as I said earlier, if we all start using AI to create our marketing material now, we are going to lose critical dif- ferentiation. What are your thoughts on this topic? Are you using AI for your business? If so, how are you leveraging this technology? By the way, no artificial intelligence was involved in the writing of this article. Greg Tucker is the Chairman and CEO of Bay Cities.
tive Vice President of Sales, for AICC West Coast Region Director. This es- teemed nomination offers Sahar the opportunity to represent both the mission and values of the AICC and be the delegate and voice of what its members want to achieve in the industry.
Sahar Mehrabzadeh
Sahar’s tenure as an employee owner at Bay Cities extends over 15 years and includes extensive time spent developing marketing and sales departments while also being a part of the Executive Leadership team. A member of the AICC for over 10 years, Sahar spent her early years as the Emerging Leaders Delegate and a Next Generation Rising Star and is part of a Bay Cities lega- cy as AICC members, following in the footsteps of Founder, Bill Hanan, and current CEO, Greg Tucker. AICC, The Independent Packaging Association, rep- resents and protects the business interests of members in the independent sector of the corrugated, folding carton, and rigid box industries.
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March 27, 2023
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