FBA Has The Tools To Help Better Understand Your Target Market BY RACHEL KENYON In the world of sales, there's no shortage of advice on how to close the deal. Most of it begins with knowing your strat-
report also includes a view of economic activity in each of the six FBA reporting areas. Data and information in the report has been gathered and researched using numerous publicly available sourc- es. Opinions and forecasts expressed in the report are those of Storat and Associates and do not necessarily re- flect the views of the Fibre Box Association. The report can be a useful tool for understanding the outlook for products shipped in boxes. FBA will also hold a webinar on the re- port tomorrow, Wednesday, March 15, 2023. FBA mem- bers can register for the webinar by following the links at fibrebox.org. If your target market isn't included in this edition of the report, you can view past reports for clues on what's hap- pening in your market or you can look to a second tool offered by FBA, the monthly Market Data. Market Data highlights a different end-use market segment each month offering current news and developments with links to fur- ther information. FBA pulls information from a variety of sources, so you can see the overall picture of the market segments that best fit your business. Don't see your mar- ket covered? Send a request to FBA. FBA is lucky enough to have on staff a former librarian who has the skills to research your market and send you topline data to help you understand the current state of the market and where it's headed. In addition, FBA provides an historical look at end-use CONTINUED ON PAGE 24
egy and your target market. For cor- rugated packaging, your market may be as simple as anyone who buys a box or it could be a more sophisti- cated niche market that fits your pro- duction sweet spot and your compa- ny’s desired margin or somewhere in between. Whatever your market
is, getting to know it, takes time and homework. Fibre Box Association (FBA) has several tools that can help you better understand your target market. This week, FBA published the “Economic Trends and Outlook Re- port.” Produced twice a year, in February/March and Au- gust, exclusively for FBA by Richard Storat and Associates, the report contains a US economic overview and informa- tion about several box consuming markets. Information is available for end-use markets such as produce, meat and poultry, dairy, cereals, beverages and other food products plus durables and other non-durable goods. Covered mar- kets are organized and reported in the same way that box shipments are reported in the FBA's Annual Report. The Rachel Kenyon
Do you need printed sheets? We have your answer.. Introducing Heartland’s ColorCorr. This is “flexo-printing in the round”. On our corrugator we can print up to 109” wide. The advantage is that we can print the equivalent of ½ roll at a time and not be required to keep several rolls of very expensive preprinted paper on the floor. Much less waste and risk. In continual print mode, we use either laser-engraved rubber rolls or solid rubber rolls to print a “flood coat” or a repeating pattern. If we are printing a repeating pattern, we can run a two-color design on the paper. Customers have found that running sheets we print can allow them to run a lighter-grade due to reduced caliper loss, and in some cases eliminate one or more machine passes.
For more information contact: Charlie Freeman | 816-500-8889 | cfreeman@heartlandsheets.com Tim Kramer | 816-841-8317 | color@heartlandsheets.com
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March 27, 2023
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