Rusken Packaging Appoints Cooper Regional Sales Leader
FBA Has The Tools (CONT’D FROM PAGE 22)
production of boxes in the North American Industry Clas- sification System (NAICS) data included in the Fibre Box Association Industry Annual Report. NAICS is the standard used by federal statistical agencies in classifying busi- ness establishments and captures business activity across North America. FBA requests NAICS shipment data from members annually. Data for 2022 shipments in due to FBA on March 20. Looking at this data can give you general information about where most boxes are being used and may help you to pick a target market. Finally, FBA produces a monthly Plastic Reduction Report. Many companies and government organizations around the world have committed to the reduction of sin- gle-use plastics as part of their sustainability goals. FBA has created a spreadsheet with detailed information on the plastic reduction effort. The spreadsheet is organized with tabs for reducing plastic, retailers, International, oth- er, government and state legislation with the newest in- formation at the top of each table. The information may lead to opportunities for corrugated manufacturers to re- place plastics with corrugated packaging. There's nothing like being present and living in your market every day, but if you need a little extra information to enrich your pros- pects, look to the FBA for the tools to help you better know your target markets. Rachel Kenyon is Senior Vice President of FBA.
Cullman, Alabama based Rusken Packaging announced the promotion of Mark Cooper to Regional Sales Leader
over Rusken West, leading its Har- risburg, Arkansas, and Olive Branch, Mississippi sales teams. Cooper started with Rusken during the acquisition of D & D Pack- aging in 2022, where he served as VP of Sales since 2016, then as General Manager beginning in 2021.
“Mark continues to be a great asset to Rusken and I am thrilled to see him thrive in his new role,” says Randy White- aker, COO. Since beginning his role at D & D Packaging, Cooper has prided himself on helping his team to grow and reach potential they didn’t think was possible. As a seasoned corrugated sales professional with 13 years of experience, Cooper is looking forward to utilizing the com- bined strengths of each facility to continue to grow the company’s customer base and create new opportunities. “My goals for the combined facilities would be to serve the customer base better as a team rather than individual entities. I hope to define new markets and utilize our high- ly skilled employees to capture new business opportuni- ties," Cooper said. Mark Cooper
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March 27, 2023
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