Council & Associates March 2019

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WHO WAS THEODOR GEISEL?

On March 2, Read Across America Day is celebrated by students, teachers, and community members in towns throughout the country. They chose that date to pay homage to one of the most beloved children’s authors who was born that day: Theodor Geisel. That name may sound unfamiliar to you, but “Dr. Seuss” should ring a few bells. His name alone is so associated with literacy that in 2007, the author of an article in U.S. News & World Report that chronicled the history of 1957 — the year “The Cat in the Hat” was published — wrote, “Greece had Zeus — America has Seuss.” In 2001, Publisher’s Weekly released a list of the bestselling hardcover children’s books of all time in the U.S. Of the books in the top 100, Seuss authored 16, which is more than any other author

on the list by a long shot. But Seuss did not break into the children’s literature industry easily.

Seuss and his nearly 50 children’s books almost never got off the ground. His first children’s book, “And to Think I Saw It on Mulberry Street,” was denied by more than a dozen publishers. Legend has it that Seuss was on his way home to burn the manuscript when he ran into an old friend who suggested another publisher. The rest is history. Given the enthusiasm for reading Dr. Seuss has fostered in children for the past eight decades, it’s no wonder the National Education Association chose his birthday to mark a day dedicated to celebrating reading. After all, he’s often quoted as saying, “You’re never too old, too wacky, too wild, to pick up a book and read with a child.”

JUST ADD HONEY TEA COMPANY When Brandi and Jermail Shelton founded Just Add Honey Tea Company in 2006, they began as a tea company that only operated online. But their high-quality teas, welcoming branding, and excellent service weren’t destined to remain exclusively digital forever. They opened a pop-up shop in 2014, quickly followed by a permanent location at the Sweet Auburn Curb Market. Just this year, they opened a second location right by the Beltline in the Old Fourth Ward. Just Add Honey describes their stores as “a modern mix of retail and relax.” They specialize in loose leaf teas from all over the world, sourcing only the finest ingredients. In addition to the best tea in town, they also serve delectable pastries and other goodies. The Sheltons are dedicated to spilling the tea on tea (pun intended) throughout the city and beyond. They regularly teach classes, host events, and create signature, customized parTEAs for interested customers. Despite its millennia-long history as one of the world’s most popular beverages, tea hasn’t been given much love here in America. High-end cafes are everywhere you turn, but most of them are decidedly coffee-focused. Just Add Honey offers Atlanta a place that is fun and comforting in equal measure — exactly what a good cup of tea should be. Local Business Spotlight

To learn more about Just Add Honey Tea Company and the Sheltons, visit JustAddHoney.net.

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