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HOW THE FALCONS CHANGED STADIUM CONCESSIONS FOR THE BETTER Affordable Food at the Super Bowl?
For diehard Falcons fans, having to host the Super Bowl just two years after losing the big game in a heartbreaking fashion may have been a hard pill to swallow. But for everyone who did attend the
game, there was something that went down a whole lot easier: the prices of the concessions. That’s because the Falcons’ Mercedes-Benz Stadium is leading the way when it comes to offering fans food and drink items that don’t cost an arm and a leg.
NFL teams are following suit. “It’s not hard to figure out that if you listen to the fans [and] you do what they ask, they’ll deliver,” says Falcons CEO Rich McKay. Believe it or not, offering fans hot dogs, burgers, and beers that don’t break the bank is a recipe for happy guests and incredible sales volume. The fact that the stadium didn’t raise their prices for the Super Bowl is commendable; the fact they reduced the food prices in the first place is revolutionary.
If you’ve ever been to a game, you know the cost of admission is just the beginning of the money you’ll be spending. Not long ago, it was standard to pay many times more for concession items inside a stadium than you would anywhere else. These prices were a consistent source of frustration for fans, but nobody was eager to buck the trend. Nobody, that is, until Falcons owner Arthur Blank decided to make a change.
concession policy to go along with it. “I said to our management team, ‘We need to price it the same way they would pay any place else they went in the city of Atlanta,’” Blank told CBS in 2017. That single brave decision is leading to an overhaul of the way stadiums think about treating their guests. The “fan-friendly” pricing model has been an unprecedented success. The Falcons have led the league in every food and beverage sales category since adopting the policy. Unsurprisingly, other
When the Falcons opened their new stadium, Blank decided they would create a “fan-friendly”
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