share it on Facebook groups that are interested in real estate and on other social media channels. Once written and distributed, the content will work in the background and benefit the company as new people find the content useful and perhaps even share it. Think of the different types of content as a fishing metaphor. Each piece is a bobber in the water with a different bait (content topic) placed in different locations. Unlike fishing, these content bobbers work all day and night, day after day. Hypothetically, you can have as many in the water as you want. Once a person consumes enough content, the hope is they will voluntarily show interest in learning more by filling out an interest form on your website or signing up for the company newsletter. Through consistent and disciplined effort, over time you will gain A well-designed flywheel allows you to take the most effective actions toward your goal, with each step building on the last and results compounding over time.
20 | think realty magazine :: july – august 2023
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