3. Give respect to get respect. Ask for feedback from your followers. Be relatable. 4. Give content for free. Share case studies, e-books, and
valuable posts, but those don’t turn your followers into customers; in fact, social media alone isn’t a reliable source of conversions. Bring thought leadership full circle by offering exclusive content. Ask followers to submit their email ad- dresses to receive your e-newsletter or require an advance sign-up for the webinar you’re hosting. Your form might even ask them about their real estate investing goals so you can gauge whether you can provide a solution. Using this information, you can capture qualified leads and differentiate them from those who are simply curious about what you have to say. To generate leads—and to keep building followers—you’ll need to
ensure the materials you’re sharing are truly worthwhile. And because it takes a client consuming at least 10 pieces of quality content before converting, thought leadership is a long game.•
relevant industry data. Providing accessible information builds trust within your community, allowing your followers to openly engage with you.
Jenifer Calandra’s decade of marketing experience in a range of industries gives her a unique perspective on strategy. A professional writer by trade, Calandra
crafts the story of your brand to engage with your target audience in her role at iFocus Marketing. Learn more at ifocusmarketing.com.
THOUGHT LEADERSHIP GENERATES LEADS
Peter Mishler, senior digital copywriter at iFocus Marketing, is dedicated to using language to help clients find their audiences. He is the author of two
Once you’ve built your community and established your credibility, your industry peers or clients will take note. But social media followers don’t guarantee conversions. You can share
books. His poetry has appeared in many national publications, including The Paris Review, and he is a contributing editor for Literary Hub.
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