advertising. This kind of marketing includes social media, Google, and YouTube ads. Buying online ads may seem sim- ple enough, but they require knowl- edge and ongoing adjustments to ensure they perform well. If you have that knowledge or someone on your team does, this can be a great asset. USE MORE THAN ONE Regardless of what kind of marketing channel you prefer, you should always use more than one to reach all your high-quality prospects. In addition, your separate marketing efforts should always complement and reinforce each other. This means you need to keep your messaging and branding consistent across channels. You must decide what channel will work best for your business and market. It is important to be consis- tent and patient, track your results, and focus on lead and deal conver- sion rather than response rates.• Justin Silverio is the owner of JS2 Homes, Open Letter Marketing, and Invelo. He has been investing in real estate since 2011, focusing on rehabbing, new construction, wholesaling, and multifamily condo conversions. Silverio founded Open Letter Marketing in 2016 to provide a more effective direct-to-seller marketing strategy. OLM is now recognized as one of the top real estate investor marketing companies and was ranked on the Inc. 5000 fastest-growing companies list. His newest venture, Invelo, is a next-generation platform that spans an investor’s full sales and marketing cycle. The platform is designed to provide an optimal path of success for investors through education and high-powered software. Users can also take actionable steps to improve their business through the platform’s Academy, which includes real estate investor training and professionally taught masterclasses.
messages go out, you will get your responses immediately. Remember, when using ringless voicemail and text messaging, it’s essential to adhere to the Telephone Consumer Protection Act (TCPA). Your prospects must opt-in before you can send them a message. EMAIL MARKETING Email is a great way to get your name and brand out there. It’s a free way of letting your potential sellers get to know you and the services you can provide. Email tends to have a lower response rate, and you may not get the same type of coverage because of the difficulty of finding email addresses, so you shouldn’t rely on it as your main form of marketing. However, emailing is excellent when you want to get a short message out to your prospects or for a list where you have a lot of email contact information.
popular in real estate investing. Both methods are more of a time investment than a monetary one. You can either do this in-house or hire a firm that does this work for you. If you’re new to cold calling or door knocking, start with low-quality prospects to get used to the process. As you become more comfortable, you can focus on higher-quality pros- pects who will likely provide you with the best opportunity to gain traction. SEO Another type of marketing real estate investors use is search engine optimization. Optimizing your website for SEO means taking steps to help it rank higher in the results when someone types specific key - words in a search engine. For newer investors, you’ll want to keep this as simple as possible with your own website and blog. Hiring someone for SEO could cost a few thousand dollars a month, and it usually takes six to 12 months to see results.
COLD CALLING AND DOOR KNOCKING
ONLINE ADS One channel that has been gaining popularity in recent years is online
Cold calling and door knocking are two old-school methods that remain
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