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expert or claim to be as they tell you about all of their years of experience in the industry, and you agree to the changes. As the newbie dismantles the very marketing that helped build and sustain your business and installs “new,” aka “unproven,” campaigns, the business suffers. Everyone talks about how the economy is slow, or this is just seasonal as more and more gets canceled, updated, gutted, and replaced. The newbie points to the money you’re “saving” as proof they are doing a good job until you finally realize they just screwed you. By the time you lose faith and the “savings” they made you months ago can’t continue to prove their worth, you fire them, but the damage is done. This happens every day. I was well aware of this, and due to my attention being on protecting my kiddos, I missed it in my own company. A major red flag for me has always been a marketing person who wants to change or update marketing that is working. If they want to make changes to marketing, it should be split- tested first; anything else shows signs of an inexperienced marketing person or company. When you find yourself with a marketing firm or employee who wants to make changes without split testing, you have to say no, and this should at least be your first red flag that they are clueless and may need to be fired and replaced with someone who knows what they are doing. I know that can seem harsh, but when hundreds, thousands, millions, or even tens of millions are on the line, you don’t take chances that you’ve discovered the one unicorn in all the land. - Shaun
also why and the results that come from those changes. This complimentary training will be better than training that others charge thousands of dollars for — guaranteed. If you want to be notified in the coming weeks when these live trainings will begin, go to Info.NewsletterPro.com/free-training or scan the QR code at the bottom of the page to register. If you’re not looking to step away from your business anytime soon, you may be tempted to ignore this article, my emails, and even the free training.
That would be a mistake for two reasons. Let me explain.
I’ll start with the easy reason. The marketing training I’m going to give can easily add six or seven figures in sales to your business. I know it will add seven figures to Newsletter Pro in the next 12 months. The marketing machine I’d created was gone. “ The second reason, arguably the most important, has nothing to do with stepping away from your company and everything to do with delegation. Over the last 10 years, I’ve watched countless entrepreneurs hire an outside marketing firm or new internal VP/director/ manager of marketing and have been privy to many of the details after these new hires or firms dismantle the very systems, processes, campaigns, and tactics that built the company. This is exactly what happened to me. The newbie comes in and wants to prove themselves, so they start to make changes — many times before the newbie even understands how everything works. Of course, you want to support the newbie. You hired them because they are an
P.S.
If you want to join me for a master class in marketing small businesses, I will take you behind the scenes and
share everything I’m doing to roll back and rebuild a marketing machine that generates millions of dollars in new sales each year. I guarantee no matter what
industry you’re in, you’ll walk away with ideas you can use. This is going to be a multi-part complimentary training you won’t want to miss. Just scan the QR code here or go to Info.NewsletterPro.com/free-training.
P.P.S. If you have any questions, give us a call at 208.297.5700.
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