of-mouth traffic. Other key people to look for are researchers, thinkers, and general leaders in similar fields. If you search for social media influencers alone, you’ll be missing out on major voices who might have an even greater impact on your customers. Ensure they’re educated about your business. Once you finally pinpoint who you will partner with, it’s time to ensure they are fully knowledgeable about the goals of the campaign and how the influencers fit into the overall marketing campaign. Don’t simply tell them everything about your company; instead, let the influencers share with you who their audience is, and once you have determined there is a fit, then you can share more about your company in detail. The influencers should understand your customer demographics, company culture, history, goals, and the product(s) being promoted, at a minimum. If an influencer is dedicated to the partnership, they understand that the more they know about your business, the better the marketing campaign will go since they can express themselves authentically. Before they can accomplish this, you both need to be on the same page about for whom this content is intended. Clearly discuss who the target audience is and how the content can be customized toward these specific viewers. Let them be creative.
are their own or are being read from a script. Allow your influencer to express themselves and create unique content while ensuring it still aligns with your business goals. When they can get creative, they won’t be the only ones engaged — so will their audience. Give them all the information they need, then let them be the ones who pitch content concepts to you. When it comes to figuring out the price for the campaign, you’ll want to get a copy of the rate card of each influencer you’re considering. Review their rate card. Rate cards (aka rate sheets) entail an influencer’s services and fees, such as price per post, preferred platforms, number of followers, etc. It’s important that you understand their terms and requirements for this partnership. You also need to make sure you understand how you can use or reuse the content and for what length of time. Remember, these prices are negotiable in most cases. Even if they won’t move on price, almost everyone will move on “extras” to help get the deal done. If you want a benefit that isn’t listed on the rate card, simply ask. Just make sure you get all the details laid out in the contract, including any bonuses you negotiate. These are just the most significant elements to remember when mapping out your influencer marketing strategy. While it might seem time-consuming, the reward could be more significant than you imagine. We all want to buy from companies trusted by those we respect most. Make the most of this, and let your potential clients be impeccably influenced!
If your selected influencer has a strong connection with their followers, these fans will likely know when their words
5
208.297.5700
Made with FlippingBook Ebook Creator