At Ramblin Jackson, we used to have a “keyword strike-thru meeting” with our clients when they first started a project with us. You might be wondering, “What the heck is a ‘keyword strike- thru meeting’”? The name of that meeting didn’t make any sense. The title of the meeting was not intuitive, and unfortunately, that decreased the importance of the meeting in the eyes of our clients! We renamed that meeting to be a “keyword selection meeting.” A little bit simpler, right? This is the meeting where we will select a business’s keywords, the words and phrases we will use on the client’s website that make it possible for people to find the website via search engines. Now that we have streamlined our process with clients within the green industry, we have removed that meeting all together (saving our clients about two hours from their project and saving our team costs as well!). My point here is that you have the power to give your products and services names that will appeal to your customers. The names should be easy to understand, straightforward, and also attractive to customers. For example, no one knows what “decorative concrete” is. On the other side, many customers are looking for “pavers, stairs, and walkways.” Sometimes our instinct is to make services sound more complicated than they actually are because we think that our customers will value them more. This isn’t the case! Customers want to feel educated about what services you offer, and they want to know that the work you do is going to be the right fit for their needs. You don’t want the names of your products or services to SPOOK your customers! Work toward making the names simple and intuitive. Are Your Products and Services Titles Too ... Spooky?
TAKE A BREAK
BLACK COSTUME GHOST HALLOWEEN
HAUNTED MOON MYSTERY ORANGE
PARTY PUMPKIN SHADOWS SPOOKY
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