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Now you've got evolving consumer awareness, you've got all the big investment banks now participating in crypto, you know, Morgan Stanley, JP Morgan, BlackRock, etc. You've got wider adoption, you've got recommendations coming from very large investment banks for consumer participation in their in their wealth portfolios, etc. So, I think we’ll see wider adoption coming very shortly now, especially with Trump's new Act coming in. All the banks are opening up to crypto in the United States, and Canada's following, so you're going to see a very wide consumer-based adoption across North America. That’s going to mean it takes in everyday transactions, and you've got early adopters that will be looking to standardize offerings with stable coins being the obvious one. Canada just launched the CADD, its own digital currency and we're looking to provide that solution to the Ontario market, for starters, and then roll it out to Alberta. I think stable coins are the way to go, whether it's a pay in or pay out scenario. For now, consumers will still roll back to fiat currency, most likely on their settlements, but to play with crypto, knowing that it's pretty much a dollar for dollar transactional value, I think that's going to bring a lot of confidence in the consumer in the utilization of crypto. I am very excited about cryptocurrency adoption, and I'm interested to see what kind of adoption there will be in the gaming side as a standard. Because I do think it will become standard, much like when we first introduced the direct deposit solution in Canada. SP: You have a strong focus on the Canadian market: the slogan on your website is “Connected with Canadians”. What are the advantages of focusing just on the Canadian market when you have another huge market right next door? GF: The Canadian market is actually a very exciting market. It punches way above its weight from a user standpoint. Everyone is well educated in the market and there are not a lot of bad actors. Of course, the limiting factor is the actual size of the market. From a global standpoint, it is a smaller population, but, as I say, it punches above its weight, and as a consequence garners interest from global operators. As we’ve seen each province adopt regulated gaming, that has
generated growth and, as the market leader, we’re in a good spot to keep growing with the market. SP: Canada has a sizeable Francophone population. Are there any plans on your side to expand to the French-speaking world beyond Canada? GF: We have many European-based customers and a European-originated salesforce. We've got a base now in Marbella, Spain, with a sales and marketing team there as well which helps a lot. But as far as expanding our consumer base into a global market, currently, no plan. We do have plans to look at a global crypto solution for the gaming market, and we'll see how that develops. We're looking at that roll out probably within the year. SP: Gigadat is a sponsor of the IMGL autumn conference in Paris and we're delighted to have you on board. I wondered what you were looking forward to about attending the event. GF: That is going to be a spectacular event and I'm really looking forward to it. It’s important to be in tune with the legal aspect and being able to have some discussions with legal representatives is always very interesting. Just to hear what that part of our industry is focused on and what they're seeing, it’s great to get those valuable insights over a nice dinner. And, of course, what better place than the Eiffel Tower? That's going to be exciting, and we're really looking forward to it. SP: You mentioned your 24/7 CSR, and that just reminds us all that this is a 24/7 business. You have clients all over the world, you've got customers who are playing at all different times. There must be a personal temptation to be always on. How to you take a break and switch off from the business? GF: I really love the water. I've got a boat, actually a couple of boats. I've got an 80-foot Sun seeker out of Vancouver and just love to get out on the water with friends and family and I get to be captain. I recently acquired a little fishing boat, and that's my little adventure now. Heading up the West Coast to catch some salmon, that's always an entertaining day, for sure.
IMGL MAGAZINE | MARCH 2026
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