My CIPP
Fig. 2
sessions were approximately an hour long and free to attend for all membership levels. They were hosted by members of the policy team. The webinars focused on a range of topics, including those listed above, and were designed as a fast and accessible way to improve knowledge and skills. They also presented the opportunity for members to ask the policy team any questions they may have had. Approximately 3,000 people registered to attend these sessions, and more are planned in the near future. Your main reasons for contacting the CIPP The primary reason payroll professionals contact the CIPP is to use its Advisory Service. An overwhelming 65% of respondents confirmed this. There was a surge in demand for the service during the pandemic, as the team saw an increase of 56% to queries in 2020 and of 15% in 2021 when compared to figures taken from March to August 2019. The Advisory Service was also identified as the most frequently used benefit in 2020. The team recently recruited a new member, as Karen Wareham joined in April 2021 to help ensure queries were answered as quickly and accurately as possible. The Payroll Reference Book The Compact Payroll Reference Book was introduced in 2019 as a membership benefit for associate, full, Chartered and fellow members. In 2020, when asked how the book could be improved, you told us you’d like the book to be bigger. Eager to improve our online and digital offerings, we asked how many people would be interested in an online version of the book. A huge 77% of respondents stated they
would be interested. This has now been actioned, based on your feedback. Associate members and above can now access the newly titled Payroll Reference Book online via the Member Offers section of the website. (see fig 2) Professional magazine A huge thank you to those of you (95%) who stated that the magazine content is relevant to your role. We are continuing to explore new topics and areas of discussion for inclusion in the magazine. Should you have any suggestions you’d like to share, then please email editor@cipp.org.uk . There were varied comments relating to the printed and the online version. Some respondents commented how A huge thank you to those of you (95%) who stated that the magazine content is relevant to your role
much they enjoy the printed version and that they share it with colleagues, whilst others stated they prefer to read it online and want to reduce their impact on the environment. We will continue to explore the various options available and will communicate any changes as and when appropriate. (see fig 3) New to the profession One of the objectives of this survey was to assess our customer base and to explore how we can attract a ‘new to the payroll industry’ audience. From the survey results, we can see that approximately 70% of the respondents have been in the profession between ten and twenty years. Only approximately 10% of respondents confirmed they had been in the industry for a period between less than six months and five years. For the CIPP to assist those new to the industry, we need to be able to communicate our services to them. With this in mind, we have created a series of new brand awareness and marketing campaigns, targeting those who are new to the industry. We are also in the process of expanding our reach across social media channels. 43% of respondents to the question revealed they currently follow us on social media. The aim is to improve this figure over the next year, ensuring we are reaching a wider audience. Thank you to all of you who took the time to participate in the survey and help us understand our customer base and its needs in more detail. The 2021/22 market insight survey will be created over the next few months, and we will, once again, be asking for your invaluable input on our products, services and plans. n
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| Professional in Payroll, Pensions and Reward |
Issue 74 | October 2021
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