Keeping it simple – it’s the secret of our success
In business, perhaps the most difficult thing of all to do is to keep things simple. Every brand has a competitor, every model has an upgraded version and every company is convinced their products are better than the rest. Choice is a good thing when it comes to the finer things, things you want to have, but don’t necessarily need. But when it comes to the must-haves, the staples with which you can’t live without, reliability is everything. And that goes for the service when things break or fail too. Gloucester-based Elmrep has been selling photocopiers to the businesses of Gloucestershire for 35 years and they’ve never strayed from a mantra of keeping things simple. Managing director Lee Summers has been with the Eastern Avenue-based firm for 25 of those years and held the reins for the past eight. He has seen competitors come and go, as well as rise and fall, for not adhering to the mantra his company
have subscribed to all along: Keep things simple. “A lot of companies are concentrating their efforts on things like office furniture and throwing the copier side of the company to the dogs, but we haven’t done that,” he said. “They don’t want the headache of the printers and copiers, of providing support, the need to have someone on site to be able to sort things, but that is absolutely what we are all about. “We keep things simple, so that we are able to provide a swift and reliable service to our customers. “We see other companies that have engineers working from home who have to travel long distances to visit customers when a problem occurs. “They then have to get on the phone to order replacement parts.Wait a day for it to arrive at the local depot and then another day to get the time to get back to the customer to fix it. “With that you can end up with a three-day fix of your photocopier or printer and that’s of no use to anyone trying to run a business.
96 | July 2019 | www. punchline-gloucester .com
Made with FlippingBook - Online catalogs