As a licensed motor vehicle inspection station, the shop also educates customers about what’s really behind those lists of repairs. “We often see rusted bumper rebar — a part you’d never think about — but it can be critical in a collision,” says MacIsaac. “We want you to understand why inspections matter.” The shop’s mission extends beyond service. Steel Heels hopes to bring back its Women Auto Know clinics — hands-on workshops to teach basic car care and maintenance to women of all ages. “We’ve been so busy we haven’t had time to host more, but that’s changing,” MacIsaac says. This summer she shares that the team is growing and looking for their forever home — a space to expand service as well as their expanding team. “Since our main goal is education and supporting women in their career in the trades, we hope to take on apprentices again,” MacIsaac says. “We make a really great team, and I can't wait to welcome new members. My girls work hard, we have fun, and get it done!”
A
Automotive Service
(L-R) Ella Conway, Miranda MacIsaac, Rebecca Fontaine.
“The biggest difference at Steel Heels is how we communicate.” - Miranda MacIsaac
Steel Heels:
Shifting Gears in the Auto Industry
Words by Brianne Hogan | Photos: Red Island Photographer
M iranda MacIsaac, founder of Steel Heels Automotive Service & Repair in Charlottetown, remembers the exact moment she knew the auto repairs industry needed something different. “I was at a dealership parts
That moment lit the spark for Steel Heels, a proudly women-owned and women-run auto shop that opened in 2019. Built on transparency, education, and community care, MacIsaac’s shop challenges the outdated norms of the auto repair world. “The biggest difference at Steel Heels is how we communicate,” she says. “You are in control of your vehicle from start to finish. We give you the knowledge to be confident in your decision. At the end of the day we are here to keep you, your passengers, and other drivers safe while travelling in your vehicle – not to get rich.”
counter and overheard a senior woman being
massively overcharged for minor repairs,” she recalls. “I felt so angry at the business and sad for the lady because I've been in her shoes before. Then it hit me: I was in her shoes before, but I didn't have the knowledge and skill I have now. I couldn't do anything to help at the moment, but I knew what I could do to help in the future.”
STEEL HEELS
19 Camburhill Court, Charlottetown 902.367.2690 steelheelsauto@gmail.com
WWW.PEI-LIVING.CA / 39 / SUMMER 2025
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