I n a breathtaking display of solidarity, Breast Cancer Network Australia’s Field of Women 2023 painted a heartwarming portrait of community spirit, strength, and support. On a sun-kissed Melbourne Sunday in August, 10,000 individuals from all walks of life converged on the MCG. The crowd united to stand in the shape of the iconic Pink Lady silhouette, recognising and supporting people affected by breast cancer. Field of Women is not simply a visual spectacle, it serves as a poignant symbol highlighting the remarkable power in community.
As thousands stood on the field in-person, thousands more across the nation joined in spirit through the livestream and broadcast,
Such a remarkable achievement would not have been possible without the invaluable support of BCNA’s corporate partners. Major Event Partners – Bakers Delight and Red Energy –and Presenting Partners including Melbourne Football Club, Melbourne Cricket Ground, Melbourne Cricket Club, Herald Sun, and Chemist Warehouse, were pillars of this event. Beyond the numbers and the funds raised, Field of Women 2023 was a commanding platform to spread awareness. It symbolises the shared determination to alleviate the impact of breast cancer and instils a sense of hope in every Australian affected by it.
representing the collective compassion that binds us.
A powerful media reach of over 23 million extended the message far beyond the field, touching hearts, and stimulating fundraising activity. The event’s success culminated in over $1.5 million raised, a testament to the generosity of individuals and corporate partners alike. Contributions, both big and small, will play a pivotal role in supporting the 20,000 Australians who face a breast cancer diagnosis each year.
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bcna.org.au
Issue 96 | October 2023
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