The Practicalities part 2
Remember, whatever you choose to do in your stand space, the end goal should encourage high quality interaction with delegates.
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Your Stand’s Backdrop is ‘Event-Critical’ If you do not have your own backdrop to your 3m/6m x 2m stand space (or a 2m x 1m Mini Stand), those visiting your company stand will be, most likely, viewing the electrical cabling, a metal stand frame / blank back of pull- ups or a blank white wall. Please be certain to plan your ‘background’ today, as first impressions count! Your 2 best-possible options are either: - 1m ‘Pull Ups’ (aka roller banners) positioned together (if needs be) - as top right - a ‘Pop Up’ (usually curved, framed ‘system’, often transported with a wheeled carry case with a graphic wrap), 2 small overhead clip-on lights and table top for the case (which then becomes your table), as lower right .
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