CORNERING THE MARKET
Kicking off the Football Season With The Big Ten ®
The 2024-25 college football season just got serious about snacking! Blue Diamond is the Official Snack of the Big Ten Conference this year, giving an exciting bump to the Cooperative’s exposure to Big Ten college football fans across the country. The Big Ten Conference — whose legacy stretches over 125 years — is a can’t-miss partnership opportunity for Blue Diamond . The investment in the Big Ten Network includes television and streaming commercials
for Blue Diamond Almonds in all Big Ten Saturday football games on BTN, plus the occasional Thursday and Friday games. The partnership also includes tailgate sponsorships
early in the season as well as one in mid-November at USC. These tailgate events offer Snack Nut samples, Blue Diamond -themed cornhole and similar games, and additional social media exposure via the Big Ten’s social media handles. Additionally, we’ll have a big presence at the Big Ten Championship Game Fan Fest in Indianapolis on December 7. The Blue Diamond — Big Ten partnership includes social media, online video, and streaming audio outlets. The collaboration also features Blue Diamond ’s first ever Athlete/Influencer program, partnering with Big Ten Football athletes to create almond centric content for Instagram and TikTok launching in September. As the football season progresses, be on the lookout for exciting appearances by Blue Diamond Almonds when you tune in to the next Big Ten football game.
20
ALMOND FACTS
Made with FlippingBook - Online Brochure Maker