CORNERING THE MARKET
Almond Breeze ®: Scary Good for Bones Many Almond Breeze ® drinkers also happen to be major fans of Halloween! So, there’s no better season than fall to dig deep into the brand's many health benefits, especially its richness in calcium that does a world of good for the bones. This integrated campaign will focus on leveraging the goodness of almondmilk on these chilly autumn days and challenge the consumer to reach beyond dairy for a glass of Almond Breeze ® to satisfy the nutritional needs of their skeletons. Inspired by popular skeleton décor trends, Blue Diamond Almond Breeze ® is excited to make a spooky splash at Nights of the Jack with an unforgettable 20-foot animatronic skeleton and giant Almond Breeze ® Almondmilk cartons located in the graveyard experience. Almond Breeze ® will be served at hot chocolate stands around Nights of the Jack, providing guests with a delicious non-dairy milk to support strong and healthy bones. The 120 thousand attendees are invited to pick up exclusive coupons for Almond Breeze ® , so they can support their own bone health at home. As an excellent source of calcium, Almond Breeze ® is scary good for bones.
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ALMOND FACTS
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