Ergo Seat of Privacy
Thomas began with studying leather being used in high end cars. These seats were metal frame in their construction and injection molded with foam for comfort. He also researched ergonomic chairs, finding height adjustable arms, syncro controls and seat depth adjustments were critical to customize support for the multi-tasking executive. He combined the two, adding a proprietary blend of foam with a new, articulating headrest integrated into the metal framework, creating the execu-task category. Via Seating’s execu-task was quickly adopted by commercial real estate tenants, government clients and newly emerging companies in the tech sector. Via Seating was catapulted to success during this time, rapidly becoming recognized as the most innovative, seating specialist deliving chairs when you wanted them on time, every time!
Via Seating is Born Aretha Franklin, The Queen of Soul was inducted into the Rock and Roll Hall of Fame in January of 1987. The first ‘The Simpsons” cartoon short was shown on The Tracey Ullman Show in April of that year. Ronald Reagan asked Mr. Gorbachev to “Tear down this wall!” and right before that in May of 1987, Via Seating opened its doors to the world and changed the commercial furniture industry forever! Via Seating, founded by Thomas Sorenson became the first manufacturing company to manufacture executive chairs in forty-eight (48) hours including with leather & a full array of complex options. The promise of forty-eight-hour manufacturing did not exist until Via Seating rolled it out. Why executive chairs? In 1987, the most coveted space in commercial real estate was the private office. Having a corner office, with a view, and with the opportunity of closing your door whenever you wanted, was the place to be if you were an ambitious professional at that time. The most powerful seat in the building was the executive chair in that private office. The bigger the chair, the more important you were. In other words, the executive chair was literally ‘The Seat of Power’. Inventing the “Execu-Task” Category For the lucky few who got to occupy that space and sit in that chair, they quickly found that with the advent of computer technology, they had to adapt to multi-tasking; in person meetings, tele-conferencing and communicating via email. Their chair wasn’t made for that. It wasn’t ergonomic and didn’t provide them with the function or adjustments they needed to engage with the emerging new technology. However, they didn’t want to let go of their most coveted symbol of success!
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