By Elizabeth Campbell Photography by Michal Paćko
THE RISE OF THE ‘GRANDFLUENCER’
At first glance, social media may seem like the domain of the young—selfies, viral dances, and 15- second trends that fade as quickly as they appear. But scroll a little further, and you’ll find a different kind of influencer commanding attention: grandmothers. With their signature blend of humor, wisdom, and unfiltered charm, these “grandfluencers” are proving that influence doesn’t fade with age—it gets better. These women aren’t just dabbling in digital culture; they’re shaping it—collaborating with brands, launching trends, and redefining what it means to be relevant in an era obsessed with youth. So how did grandmothers become the internet’s latest style icons, fitness gurus, and comedy queens? It turns out, the rise of the grandfluencer is more than a trend—it’s a cultural shift.
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