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JOAN MACDONALD @trainwithjoan Niche: Fitness & Aging A former homemaker turned weightlifting sensation, Joan inspires 1.8M Instagram followers with her fitness journey, proving strength has no age limit.

HOW TO EMBRACE YOUR INNER GRANDFLUENCER

Pick Your Platform: TikTok for quick humor, Instagram for visual storytelling, YouTube for tutorials. Be Unapologetically You: Share your famous pie recipe, rant about “kids these days,” or recreate a Gen Z trend (see: Grandma Droniak’s deadpan skits). Engage, Don’t Preach: Turn comment sections into focus groups. Ask followers what they want— chances are, it’s your unfiltered take on life.

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