March 6, 2025 AASA National Conference on Education Future Driven Leadership Convention Center, Exhibit Hall, Table 9 Thursday, Mar 6 12:45 PM Effective communication isn’t just messaging - it’s leadership in action. A strong partnership is a driving force behind trust, engagement, and measurable impact. Together, they align messaging with district priorities, leverage data-driven engagement, and ensure district successes are celebrated and amplified.
HEATHER DANIEL Director of Communications & Policy Edison Township Public Schools 2024 NJ School Communicator of the Year
EDWARD ALDARELLI, ED.D. Superintendent of Schools Edison Township Public Schools 2024 NJ Visionary Superintendent Award
Essential Voices Amplifying Impact Through Cabinet Level Communicators
Inspire.Innovate.Elevate.
Why It Matters . . . The Power of the Superintendent/Communicator Partnership Effective communication isn’t just messaging - it’s leadership in action . A strong partnership is a driving force behind trust, engagement, and measurable impact. Together, they align messaging with district priorities, leverage data-driven engagement, and ensure district successes are celebrated and amplified.
From Strategy to Execution: Turning Vision into Action
Turn vision into measurable success . Drive strategy beyond planning and into tangible results that shape district outcomes. Move at the speed of change . Lead with agility - assess, adapt, and accelerate execution using real-time data. Own the leadership narrative. Craft compelling messaging, influence decisions, and ensure district priorities stay at the forefront. Maximize engagement. Align strategy, build coalitions, and drive board-level impact through clear, compelling communication. Set the agenda. Control the conversation, define priorities, and ensure leadership clarity across every channel.
March 6, 2025 AASA National Conference on Education Future Driven Leadership
Outcomes That Drive Impact
How It Moves the Needle
Proven Results
Initiative
Moving the Needle
Proven Results
Initiative Strategic Plan Execution
ADA-compliant, multilingual access, & user-centered design. Parent voice matters. Unified messaging, digital presence, & community engagement. Chatbots, app, & analytics for real-time interaction. Showcasing district vision & student success. Student feedback shaping district decision-making. Strengthening district-parent collaboration. Elevating conversations: community, strategy, & leadership. Empowering through inter- generational connections. Strengthening community ties through grants & collaboration. Measurable accountability with monthly reporting & AI-driven analysis.
Dashboard implementation & AI survey insights.
Branding That Resonates
Socials, taglines, & platform consistency.
AI Powered Engagement
Recruitment - Convocation Highlights - Community Features. 2.3M+ engagements, 40K+ newsletter readership. Chatbot usage data, community survey reports. Participation, feedback, relationship building. Meeting takeaways, student impact reports. Event attendance, feedback outcomes. Community interest & topic requests driving development. Passes for Senior Citizens to attend events & engage. Growth in contributions & engagement initiatives.
Storytelling Through Video
Digital Transformation
PULSE: Parents United in Listening, Sharing, & Engaging SAGES: Superintendent’s Advisory Group for Empowering Students PTO Leadership Events, Parent University: In-Person Connection
Podcasting for Impact
LEGACY Connecting Senior Citizens Edison Foundation & Partnerships
Communication as a Leadership Function Edison Township Public Schools positions strategic communication as a leadership driver, not a support function . By integrating AI insights, engagement strategies, and brand positioning into district operations , leaders make informed, transparent, and high-impact decisions. The superintendent-communicator partnership is key: fostering trust, ensuring seamless execution, and elevating the district’s brand to strengthen public perception and stakeholder confidence.
The March Edison Insider Newsletter
Visit the ETPS Website
Connect with Eddie
Connect with Heather
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