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Visit The Orchard where you can relax and discover the pick of the crop THE ORCHARD
B ack in 2018, a small team went to the party destination on racedays. “The Orchard” came to life the following year and our vision was to create a focus point for luxury brands, allowing partners to build an activation in their own brand identity within the Festival environment to engage with racegoers in the Club and hospitality enclosure. We have built a sales setting for complementary brands to collaborate, entertain and network together, while also enhancing Melbourne Cup and came back enthusing about their “Birdcage”, a premium enclosure that had become an exclusive
the racegoers’ experience because it is fun, a touch of Bond Street, and the place to be seen. We always aim to have a surprise element; in the past we have had a helicopter, a DJ playing in a Sunseeker, and even a vintage tractor positioned over the entrance. People can take time between races to socialise in a sophisticated setting, it has become a natural social destination – so natural that even the apple trees are real!
CAREY WEEKS DIRECTOR OF PARTNERSHIPS
BOODLES Since 1798, Boodles has represented the epitome of fine British jewellery. Still a privately-owned family business, Boodles stands for the very best in creative design; the highest quality diamonds and gemstones; and the fusion of traditional craft skills with innovation. Every piece of Boodles’ jewellery is designed and hand finished in Britain. There is an emphasis at Boodles on provenance: we take pride in being able to trace our diamonds all the way back to source, and on using gold of a Single Mine Origin. At once classic and contemporary – and
BOTTLEGREEN There is 35 years’ expertise in bottlegreen’s adult-inspired soft drinks, each one crafted using specialist processes traditionally employed by winemakers, ensuring flavour is central to the brand. All bottlegreen variants are made with Cotswold spring water drawn from an on-site spring and are free from artificial flavours, colours, sweeteners and preservatives. Come and visit our bottlegreen bar at The Orchard, serving extraordinary cocktails and delicious soft drinks. Step into our world of bottlegreen to relax & indulge. bottlegreendrinks.com
always distinctive – Boodles is perhaps best known for Raindance; the iconic ring which was recognised by the V&A Museum and entered into its permanent collection. This year the Raindance collection celebrates its 25th year, and to commemorate this, Boodles will be launching ‘Raindance 25’. In 2023 – the year of our 225th anniversary – Boodles was named by the UK’s luxury sector body, Walpole, as Best British Luxury Brand of the Year. boodles.com
50 The Festival Preview Magazine
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