#BrandFilmLaunch
The Brand Film launch was very successful. It took place over a whole week where every department was in charge of one character and every day represented a different character. The departments got creative in how they showcase and spread awareness. We also held a launch in our colleagues accommodation to engage our colleagues and inspire them to #findtheirshangri - la We also launched an internal activation where the departments worked on creating a video for each character that represents their own expression and version of it.
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