Clipping booklet flash 2016

Sealed Ai r Food Care in the European Media 2016

Article type per region

Packaging and Hygiene Solutions featured in Europe a total of 327 articles throughout the 2nd semester of 2016, adding up to a total of 556 clippings for the whole year - a non-negligible 11% increase in media coverage versus prior year. 37% of the articles published dealed with local events, interviews or special featured articles, followed by launches (20%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Case Study

1%

9%

10%

Corporate

25% Foodcare

Launch

19%

61% Packaging

Press release

37%

14% Hygiene

Local Packforum events

20%

France France

CISB CIS

ALTI BALTIC

Italy

PP Spain & Portugal

GSAL Germany Switzerland Austria

CEEU K-INT UK, Ireland & International press CEE

TS

4%

Unsolicited

Articles by type of publication

Articles by type of press release

Online versus Printed clippings

Clipping evolution per region

7%

7%

13%

10%

180

Q1

3%

unsolicited

19%

160

Case Studies

29%

Q2

19%

42%

140

Q3

Q4

120

18%

5%

24%

100

4%

80

Printed clippings by type of press release

4% Online clippings by type of press release

60

Case Study

Corporate

Product Launch

Press release

40

Local

Packforum events

Unsolicited

20

0

France France

CISB CIS

BALTIC

Italy

PP Spain & Portugal

GSAL Germany Switzerland Austria

CEEU K-INT UK, Ireland & International press CEE

ALTI

TS

Case Study

Corporate

Product Launch

Press release

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