Cruising is back with Hays Travel!
Instagram Training
Welcome Pack
We’re thrilled to have you on board! We’re all about inspiring adventure, sharing unforgettable moments, and making travel personal and exciting.
What to expect...
Support & Guidance Posting tips and engagement strategies.
Exclusive Content Branded assets and travel inspiration.
A Growing Community Connect with new and existing followers!
Exciting Opportunities Campaigns, collaborations and more!
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Your next steps...
Read this Welcome Pack for posting tips and brand style.
Follow @HaysTravel to stay inspired.
Start sharing your journey — we can’t wait to see your content!
Thank you for being part of our travel-loving team! Need help? Reach out anytime!
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Why use Instagram for business
Instagram offers access to over 1 billion users, making it a powerful platform for brand visibility. With higher engagement rates than most social networks, it helps businesses connect with their audience effectively.
The platform’s visual focus allows for creative storytelling, showcasing products and services in an engaging way.
With targeted ads and detailed analytics, businesses can reach the right audience and track performance to refine their strategy. Boost brand awareness, drive sales, and build customer relationships— all in one place!
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Over 1 billion users
High engagement
Visual focus
Targeted ads
Detailed analytics
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30 Days Photo Challenge
DAY 1
DAY 2
DAY 3
DAY 4
DAY 5
Introduce yourself
Favourite city
Best holiday meal
Summer memory
Nature
DAY 6
DAY 7
DAY 8
DAY 9
DAY 10
Family holiday
Best holiday breakfast
On the beach
Winter holiday
Favourite country
DAY 11
DAY 12
DAY 13
DAY 14
DAY 15
Waiting to board the plane
Tour/ excursion
Holiday reel
Holiday essentials
Golden hour
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DAY 16
DAY 17
DAY 18
DAY 19
DAY 20
View from the plane window
Famous building/ landmark
Holiday beverage
Cruise holiday
Hotel highlights
DAY 21
DAY 22
DAY 23
DAY 24
DAY 25
Holiday sweet treat
Carrousel style post
Bucket list destination
Sunset
Fireworks
DAY 26
DAY 27
DAY 28
DAY 29
DAY 30
Rollercoasters
Cruise highlights
Holiday selfie
Sunrise
Water
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30 Days Photo Challenge
DAY 1
DAY 2
DAY 3
DAY 4
DAY 5
Introduce yourself
Favourite city
Best holiday meal
Summer memory
Nature
DAY 6
DAY 7
DAY 8
DAY 9
DAY 10
Family holiday
Best holiday breakfast
On the beach
Winter holiday
Favourite country
DAY 11
DAY 12
DAY 13
DAY 14
DAY 15
Waiting to board the plane
Tour/ excursion
Holiday reel
Holiday essentials
Golden hour
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DAY 16
DAY 17
DAY 18
DAY 19
DAY 20
View from the plane window
Famous building/ landmark
Holiday beverage
Cruise holiday
Hotel highlights
DAY 21
DAY 22
DAY 23
DAY 24
DAY 25
Holiday sweet treat
Carrousel style post
Bucket list destination
Sunset
Fireworks
DAY 26
DAY 27
DAY 28
DAY 29
DAY 30
Cruise highlights
Holiday selfie
Sunrise
Rollercoasters
Water
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Caption Ideas
Sipping my way through paradise! ❤
[City Name] has my heart! ❤️🏙☀
Calories don’t count on holiday, right? ️
Sun. Sea. Smiles. ☀️🌊😎
Iconic moments in iconic places! ✈
Manifesting this trip… ✨🌎
Take me back to [Destination]! ✈️
Early bird catches the sunrise. 🌅🐦
Warning: This photo may cause hunger. 🤤
One more dream, done! 👨 #BucketList
Adventures are better together. 👨
Press play to relive the adventure! 👩
Core Memories Unlocked 👨������🎒
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Breakfast goals, holiday edition. 🍳🛳
Signed up for an adventure, got a lifetime of memories! 🗺
The must-haves for every trip. 🎒🕶️
If you travel light… teach me your ways. ✈
Window seat = best seat. ✈️
City lights & late nights. 🌆
Sailing into adventure, one port at a time. 🛳️
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Hashtag Ideas
Here are 20 popular travel-related hashtags to enhance the visibility of your Instagram posts. These hashtags are widely used by travellers and can help your posts reach a broader audience interested in travel content.
#Vacation
#TravelGram
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#Adventure
#Wanderlust
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#TravelTheWorld
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#TravelLife
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Story Ideas
need example
Promotions: offers, deal of the day, campaigns, foreign exchange, late deals.
Share UGC: users tagging Hays in content.
Supplier & partner posts: share relevant content from other profiles.
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Behind the scenes: what is going on in branch, or in the business - supplier visits, events, takeovers etc.
Interactive & engaging: quiz, poll, questions, countdowns, Q&A etc.
Booking trends: insights on what destinations are popular.
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need example
Support local area: community partnership, sponsorships, feature local businesses & community events
Industry news: new routes, new ships, new hotels.
Piece to camera: talk to camera about any of the above.
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Best times to post
Early mornings Posting between 6AM and 9AM captures users during their morning routines and commutes.
Finding your optimal posting times
Analyse Instagram insights Use Instagram’s built-in analytics to identify when your followers are most active.
Experiment with posting times
Post at different times and monitor engagement metrics to identify patterns.
Stay updated with trends
Social Media trends evolve, so periodically reassess your strategy to maintain optimal engagement.
Evenings Times like 7PM to 9PM are effective as users unwind after work.
Lunch hours Engagement often peaks around 11AM to 1PM as people take breaks.
Post Guidelines
Minimum 3 feed posts per week
Minimum 1 reel per week
Engagement posts
Supplier content, Hays Travel created content, self-made content (educational, personal travel).
Hays Travel created content, self-made content (educational, personal travel)
1 x UGC (customers in branch or in resort) or EGC (Educational, community partnership, events, special occasions, personal holidays).
+ Minimum 3 series of stories per week (3x 4-5 stories)
Follow & engage with...
Such as charities, shopping centres, community pages etc. Local businesses & organisations that have relevance the business
Supplier partners and industry accounts
Such as cruise lines, tourist boards, hotels, airlines, theme parks, attractions
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Photography Tips
icon
icon
icon
Lighting
Angles
Editing
Natural is best Shoot during golden hour for soft, warm tones. Avoid harsh shadows Use shade or shoot near a window indoors. Reflective surfaces Water, sand, or white walls enhance brightness.
Rule of thirds Keep subjects slightly off-centre.
Stay consistent Use the same filter or preset for a cohesive look. Boost brightness & contrast Avoid over-saturation.
Experiment with angles Try high, low, and eye-level shots.
Leading lines & framing
REMEMBER! Shoot vertical, use gridlines, and capture candid moments!
Use roads, windows, or nature to guide the eye.
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Reel Guide
Instagram offers access to over 1 billion users, making it a powerful platform for brand visibility. With higher engagement rates than most social networks, it helps businesses connect with their audience effectively.
The platform’s visual focus allows for creative storytelling, showcasing products and services in an engaging way.
With targeted ads and detailed analytics, businesses can reach the right audience and track performance to refine their strategy. Boost brand awareness, drive sales, and build customer relationships— all in one place!
| INSTAGRAM TRAINING WELCOME PACK
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Instagram offers access to over 1 billion users, making it a powerful platform for brand visibility. With higher engagement rates than most social networks, it helps businesses connect with their audience effectively.
The platform’s visual focus allows for creative storytelling, showcasing products and services in an engaging way.
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Analytics
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Call 0191 8148060 learninganddevelopment@hays-travel.co.uk
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