Board Converting News, April, 14, 2025

Avery Dennison Researches Sustainability In Labels, Packaging A 1 percent increase in recycling rates can reduce approx- imately 2,000 tons of plastic waste annually in multi-billion bottling applications, according to new research from Av- ery Dennison. Nearly all global consumer package goods brands have a goal of 100 percent recyclable packaging by 2030. Plus, recycled rigid plastics are more than 70 percent less emissions-intensive than their virgin plastic counterparts. The report further states that most CPG growth comes from green brands and shows how pressure sensitive la- bels can be part of the solution. It explores the state of packaging sustainability among brand owners, including how future technology innovations can deliver tangible benefits. Key Findings • Brands are relentlessly pursuing circularity. Nearly all global CPG brands have a goal of 100 percent recyclable, reusable and compostable packaging by 2030. • Sustainable products represented about 31 percent of CPG’s growth between 2013 and 2023, despite only ac-

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counting for approximately 18.5 percent of CPG’s sustain- able market share. • Consumers perceive packaging as one of a brand’s most controllable and visible sustainability elements. Ap- proximately 31 percent of consumers believe that “brands investing in sustainable packaging” is one of the top three ways to address environmental issues. • While progress continues to be made in packaging production, use and disposal, global plastic consumption has quadrupled over the past 30 years, accounting for 3.4 percent of global greenhouse emissions and 350 million tons of waste, 40 percent of which comes from packaging. CONTINUED ON PAGE 37

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