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ON THE MOVE PAUL COLEMAN JOINS LEO A DALY AS LOS ANGELES MANAGING PRINCIPAL LEO A DALY , the global planning, architecture, engineering and interiors firm, announced that Paul Coleman, AIA, DBIA, LEED, NCARB, has joined the firm as vice president and managing principal in Los Angeles. In this role, he now leads the L.A. design studio in all matters of strategy, business development, talent management, project delivery and design excellence. Coleman is an active and visible leader in the Southern California design community with over 25 years of architecture and construction experience. He joins LEO A DALY from A.C. Martin Partners, where he was chief operating officer and principal in charge on significant projects. An alternative delivery specialist, Coleman is passionate about building and leading high- performance design teams. His standout projects include the LEED Platinum Certified North Addition Office Building at UC Davis Medical Center in Sacramento; the $520 million New Natural Resources Headquarters for the California Natural Resources Agency/ DGS; and Aven, a 536-unit apartment tower in downtown Los Angeles. As leader of the Los Angeles studio, Coleman will direct an exceptional group of design professionals practicing in a wide variety of building typologies. Former managing principal Roy Follmuth, PE, will remain in the Los Angeles studio and continue as senior project director for the firm’s work at the West Los Angeles VA Medical Center. The multiphase hospital transformation, which Follmuth won as managing principal, is the largest project in the firm’s 105-year history. He will also assist

in directing LEO A DALY’s global megaprojects practice. “Paul is an energetic design advocate with a real passion for the design culture of Los Angeles. I’m excited to have him at the head of our L.A. studio. He shares LEO A DALY’s deep commitment to client service and has direct experience leading an integrated design practice in this regional climate. He’s an extremely valuable asset to LEO A DALY and to our clients,” said Steve Lichtenberger, president of LEO A DALY. “Working as a competitor to LEO A DALY in Los Angeles since 1989, I’ve always been drawn to the classic sensibility, deep client focus and unmatched quality of design from LEO A DALY. I’m thrilled to be stepping into Roy Follmuth’s shoes here, and very excited to leverage the size and creative firepower in the firm to grow the Los Angeles studio, become more visible, and contribute to the design dialogue that is so relevant in the global design hotspot of Los Angeles,” Coleman said. LEO A DALY is a leader in the design of the built environment, offering planning, architecture, engineering, interior design and program management. Since 1915, we have had an unyielding focus on design excellence to create exceptional spaces that enhance and enrich the human experience. Our award- winning, diverse portfolio includes projects in a wide range of markets in more than 91 countries, all 50 U.S. states and the District of Columbia. JONATHAN HOLMES JOINS DEWBERRY IN MECHANICSBURG, PENNSYLVANIA Dewberry , a privately held professional services firm, has announced that Jonathan Holmes, PE, ENV SP, has joined the firm’s Mechanicsburg,

Pennsylvania, office as a senior project engineer in the site/civil department. Holmes has more than 30 years of experience spanning a variety of project types, such as land development, stormwater management, power plant and transit facility site designs and permitting, water and wastewater facility permitting and compliance, and municipal ordinance review and revisions. He has worked across a variety of markets including state/local and commercial. “We’re pleased to have Jonathan join our Mechanicsburg team. He brings a wide variety of experience to the firm and will help us continue to support our municipal clients in Pennsylvania,” says Dewberry Associate Vice President Curtis Sanno, PE, CBSI. Holmes earned his bachelor’s degree in civil engineering from the Pennsylvania State University in 1982. He is a licensed professional engineer in Pennsylvania, and Maryland, and is a certified Envision Sustainability Professional. Dewberry is a leading, market-facing firm with a proven history of providing professional services to a wide variety of public- and private- sector clients. Recognized for combining unsurpassed commitment to client service with deep subject matter expertise, Dewberry is dedicated to solving clients’ most complex challenges and transforming their communities. Established in 1956, Dewberry is headquartered in Fairfax, Virginia, with more than 50 locations and more than 2,000 professionals nationwide.

firms that do as well or better than you already do. Focus on being outstanding. Focus on being different. Focus on being a unique firm in a sea of sameness. I’d bet if you did, you will find all kinds of new success! MARK ZWEIG is Zweig Group’s chairman and founder. Contact him at mzweig@zweiggroup.com. “Even though there are tens of thousands of companies that make up the ‘industry,’ most A/E firms are actually pretty similar. They used to have a name based on a founder or founders, but today it’s just letters that represent the founders’ initials. The prices they charge their clients are comparable. The scope of services they provide is about the same.”

MARK ZWEIG, from page 9

So be different! Take out a clean sheet of paper. How should you be organized to deliver the best of what you have talent-wise to your clients? How can you get paid for what you know instead of just getting paid for what you do? What problems are your clients grappling with that you can help solve? What kinds of things are you doing but could change – things that demotivate your people and waste their time and psychic energy? How can you make your marketing distinctive and memorable so you drive up that one-out-of-10 win ratio? How can you get clients to pay better fees? What can you do that distinguishes your social media in a meaningful way? How can you create buzz about your firm in your chosen markets? Is that “alphabet soup” company name of yours really that great? How can you actually inspire and motivate your people, and get everyone focused on making the company perform at a new level? These questions and many more must be raised and answered, or you will, at best, be a decent copy of a firm or

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THE ZWEIG LETTER NOVEMBER 30, 2020, ISSUE 1369

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