Local Politics (CONT’D FROM PAGE 24)
Board Converting NEWS INTERNET DIRECTORY
they’re interacting with are able to demonstrate aware- ness of current issues in local government and how they impact both the business and the broader communities.” Once a dialog is established, experts advise setting up a regular meeting with legislators or local city coun- cil member. “You want to get to the point where the pub- lic officials view you as a trusted source of information,” said Hadley. “They may call you for your perspective on proposed resolutions. Keep in mind that these local poli- ticians are not experts on everything. To make good laws, they need people in the community to offer unique per- spectives.” Driving Home You may be convinced of the wisdom of your position for or against a certain ordinance. But how can you con- vince the public official?
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Effective business ambassadors understand and ad- dress their town’s larger concerns. Maybe a certain pro- posal will promote trade. But how will it affect homeown- ers, schools and the public in general? “Public officials need to determine what regulations are in the long-term public interest versus what may only satisfy the business community,” said Pelissero. “When speaking up against a proposed zoning change, for exam- ple, it’s important to show how it might negatively affect the local community as well as business profits.” An effective presentation requires the support of facts, figures and stories. Do the math. Be able to show the of- ficial how a proposed regulation will affect employment, commercial enterprise, or a certain industry. And then drive home your point with a powerful anecdote that il- lustrates the problem. Is parking bad in your area? Then tell how a local citizen needed to get to your business but couldn't find a place to park. Finally, drive your point home by offering a solution to a perceived problem. “A businessperson shouldn’t be just a complainer,” said Hadley. “Public officials want to hear from people who are community problem solvers.” Doing Right Promoting a point of view is good. Creating the impres- sion of bribery is bad. “Many state and local governments CONTINUED ON PAGE 28
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April 22, 2024
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