The Key to Success With Workers’ Compensation Patients
BECOME THE PREFERRED PHARMACY FOR INJURED WORKERS
Become the go-to pharmacy for injured workers. Once you partner with StreamCare and can directly bill workers’ compensation patients, it’s time to start marketing your pharmacy as the place injured workers must go to. You and your team can brand your pharmacy by creating the following:
It’s no question that independent pharmacies dodge workers’ compensation prescriptions. With the effort it takes to process the medications and the low profit they usually bring, it makes sense why pharmacies would avoid these patients. Yet, if you abandon the traditional method of filling workers’ compensation treatments through PBMs, you can see profits worth the extra effort. Medications you were once barely able to break even on can now be a significant source of cash flow. Direct billing workers’ compensation prescriptions is one of the best ways any pharmacy can boost its non-PBM revenue. Independent pharmacies are best for workers’ comp patients. Workers’ compensation patients aren’t the same as the average patient. These are injured workers who aren’t necessarily familiar with the pharmacy world. After experiencing a major injury, it may be the first time they start taking regular medications and medical treatments. It can be daunting to walk into a major chain pharmacy like CVS or Walgreens, as they don’t know the first clue about filling prescriptions and how to take them. But an independent pharmacy can communicate more personally one- on-one with patients and provide service that allows them to feel informed and supported. Despite this obvious benefit to patients and pharmacies, PBMs will hold onto these workers’ compensation treatments with an iron grip. They already know how profitable this revenue is and will work hard to keep them. That’s why we highly recommend working with StreamCare regarding direct billing. When PBMs want to head to battle, StreamCare will fight even harder to ensure your pharmacy obtains these prescriptions. While plenty of companies are out there, we believe StreamCare fights harder than most billers. You can get started with StreamCare by heading to DiversifyRx.com/go-streamcare .
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Eye-catching and informative flyers
• Social media posts that contain related hashtags ( #workerscomp ) • In-store signage patients won’t miss • Custom flyers to hand out to employers, prescribers, and patients Pharmacies usually have two audiences when it comes to marketing: patients and doctors. However, when it comes to workers’ compensation, you have three audiences to market toward:
1. Patients who are injured and need prescriptions
2. Doctors who want their patients to receive their medication without hassle
3. Employers who provide workers’ compensation insurance
With employers, you can market directly to them by giving them posters of your pharmacy to hang on their breakroom wall! Whatever it may be, you need to ensure your marketing targets all three of these audiences, and soon you’ll see your pharmacy become the go-to spot for injured workers. If you need more insight and expertise on how to get started, visit DiversifyRx.com/go-streamcare and fill out the quick form and our dedicated work comp expert, Lloyd, will reach out to get you started!
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