Minnesota Twins sponsor and host Creators of Color Conference, recognizing diverse talent in the creative and marketing space in sports Black, Latin x , Asian, and minority ethnicities account for nearly 40% of North American sports fans but comprise less than 12% of the creative industry. Creators of Color is a career enablement platform and creative community for the trailblazers of the sports entertainment creator economy. Each year, Creators of Color spotlights and empowers sports entertainment creatives 21-33 years old who identify as Black, Latinx, Asian, and People of Color.
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