List Birmingham - November 2021

DON’T SKIP TERMITE CONTROL IT MIGHT SAVE YOU THOUSANDS

Football and Thanksgiving: A Match Made in Marketing Heaven

Termites can be subterranean, meaning they appear from under the foundation and usually show no signs of their presence until extreme damage has been done. Here’s why you should include termite pest control service in your agenda this fall. No. 1: Many homeowners do not discover termite damage until it’s too late. As mentioned, there are many breeds of subterranean termites in America that aren’t seen on the surface very often. They burrow underground and get into your foundation that way. Usually, homeowners will discover the damage left behind while remodeling or tearing a wall open. It can cost thousands of dollars to replace the wood and infrastructure. Keep in mind that not all remodeling is done under ideal financial conditions. Sometimes, it happens after a pipe bursts or flooding takes place. Termite control may seem like an unnecessary cost, but it will ultimately save you a lot of money, especially when you need it most. No. 2: Buildings have many openings that a professional will spot right away. Professionals will always know what to look for, including a building’s natural openings. Termites like to live in moist conditions, and while they can be subterranean, openings make it much easier for any type of termite to infest your home. While you can implement preventive measures for discouraging termites from eating away at your home sweet home, the best way to prevent infestation is with termiticide in all the right places.

Last year, 30.3 million people tuned in to watch the NFL’s Thanksgiving showdown between the Washington Football Team and the Dallas Cowboys. For those Americans (and probably for you if you’re reading this article), football is as essential to Thanksgiving as turkey and stuffing — but why? As it turns out, there are two answers to that question. The first is that games have been played on the holiday for almost as long as it has officially existed. Thanksgiving became a holiday in 1863, and just six years later, the third American football game in history was played on it. According to SB Nation, the Young America Cricket Club and the Germantown Cricket Club faced off in that inaugural Thanksgiving game in Philadelphia, and football has been played on Thanksgiving pretty much ever since! When the NFL was founded in 1920, the Thanksgiving game was official from the get-go. The second reason we watch football on Thanksgiving is more about money than tradition. In 1934, a Detroit Lions coach, George A. Richards, decided that in order to attract more fans, his team would make a point to always play on Thanksgiving when most people were off work. To sweeten the pot, he committed his radio station (an affiliate of the NBC Blue Network) to broadcasting the Thanksgiving game live on 94 different stations across America. This idea was a hit from day one! According to Sporting News, the long-unloved Lions “not only sold out the stadium, they also had to turn people away at the gates.” In 1966, the Dallas Cowboys signed on to play every Thanksgiving, too, for similar publicity reasons. Since those early days, football-themed traditions have flourished in American families. Apart from watching games on TV, one of the most popular is organizing a pre-turkey game of family touch football a la the sitcom “Friends.” (Its famed episode “The One With the Football” aired Nov. 21, 1996.) If you’ve never organized a game, this could be your year! To get started, Google “Scott’s Family-Friendly Touch Football” and click the first link.

Plus, if you maintain the pest control’s warranty by paying an annual renewal fee, any infestation or re-infestation can be re-treated at no additional cost to you. No. 3: You’ll have peace of mind that your home is safe. The holidays are a stressful time — the last thing you want on your mind is the potential for a termite issue. Don’t sweep this one under the rug, because termites cause issues that always come biting back.

Thanks for reading our little PSA, and we hope you’ll consider giving your local pest control company a call!

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