November 2021
Tree Hugger HERALD
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The Thanksgiving Spirit
Counting My Blessings This Holiday Season
Thanksgiving is about family, friends, and loved ones. While I am constantly counting my blessings, Thanksgiving is that one time every year to express gratitude for all of the positive, special, and good things in your life. During the fun celebrations of Turkey Day, it is important to bring our focus back to gratitude. Through the ups and downs, there is much to be thankful for. Speaking of Thanksgiving, traditions are key. Every Thanksgiving, my family always gets together at either my mom’s house or my aunt’s house. They alternate hosting it each year, and the same group shows up for a fun day of catching up, bonding, stuffing ourselves, and enjoying each other’s company. We also talk about what we are thankful for. When my grandmother was still alive, she would always host the big celebration. We enjoy the traditional juicy turkey, ham, and savory side dishes, and we always have tons of desserts to stuff ourselves with. I love Thanksgiving because I get to see everyone I haven’t really seen since the holidays last year. Typically, on Thanksgiving we get together with one side of the family, and then on Saturday two days later, we celebrate with the other side. I’ve tried to see everyone in one day, and it just never works out — it can be extremely stressful to travel to two houses for celebrations. And, not to mention, when you get to the second house, you’re too stuffed to eat again. Splitting the holiday into two days worked great to ensure we get in enough time with each side of the family without feeling rushed. I am incredibly thankful I have a healthy family. My wife, son, and daughter are so important to me — they are my favorite people to come home to and the best support system I could ask for. I’m grateful for happiness and love in my home and my health. I’m appreciative to have had another great year and am looking forward to the new year.
This year, something will be missing. My father passed away a few short months ago, and his absence has left a huge void. He will be in our thoughts and with us in spirit as we celebrate his life. We are all so thankful for the memories created with him and the way he touched every single one of our lives. Thanksgiving just won’t be the same without him, but I am extremely grateful for the time I got to spend with him and everything he taught me. This November is also a great time to start thinking about and planning your 2022 marketing strategy so you provide yourself with great momentum at the beginning of the year. If you start now, you’ll give your plan time to get optimized and begin providing results. It’s time to hit the ground running in 2022!
Happy Thanksgiving!
–Wesley Smith
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With This Simple Sales Formula Make More Money
time. But persistence will almost always pay off in the end —
Wouldn’t it be nice if your business came with an instruction manual? It would include how-tos about hiring and customer retention,
especially when you pair it with the last element of the formula.
and the sales chapter would provide surefire tactics to target the best customers for your business. Too bad something like that doesn’t exist — or does it? While there may not be a one-size-fits-all manual, there is a guaranteed sales formula designed to help business leaders close more deals and create meaningful relationships with the right customers.
Educate Leads It’s one thing to make your leads feel special, but you also have to remind them
why your product or service has value. In the above estate care example, can you answer the question as
to why older adults need estate plans, regardless of their wealth? (Answer: Because it protects their families and legacy.) Or, can you answer the top questions people have about estate planning?
(Is it difficult? Is it expensive? Will I have to update it?) To convince customers of your value, you have to convince them of your expertise! Tie It Together: Diversification Finding new leads, nurturing those leads, and educating them — it all boils down to a multipronged approach. You cannot rely on social media to find and develop your leads alone. You need to communicate with your consumers on multiple levels, hitting on the key ways people consume media. Some potential customers may grow into loyal fans via your podcasts or weekly email messages. Others prefer the intimacy and nurture of a direct mail campaign and special offers provided via text. However you choose to do it, diversify the formula across several communication channels. When you introduce new potential customers to a diverse range of nurture and education campaigns, you create a winning equation that cannot be beat. It doesn’t take a math genius to work out just how powerful this formula can be.
The concept is simple: New leads + a nurture campaign + educational materials = more sales, more people helped, and more money in your pocket . Find New Leads You have to start somewhere, and new leads are just the place. However, you have to find the right leads. If your demographic targets older adults in need of estate care, a 30-year-old newlywed isn’t the one to pursue. Find the hot leads and move forward with those leads in mind. Nurture Leads It takes more than a dozen touches to actually convince someone to buy into your product or service, yet many businesses give up after only a few connections with their leads. Target your new leads with emails, social media, direct mail campaigns, and other marketing endeavors that let them know you haven’t forgotten about their needs. They may not be ready to buy, and they may keep you on the line for a long
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HAVE A Laugh
Alexander the Great is most known for his hard-fought capture of land all across the globe after succeeding his father on Greece’s throne at just 20 years old. Today, the facts of his premature death are starting to piece together a curious puzzle for historians, because some now believe Alexander was buried alive. After 12 days of abdominal pain that led to a fever and paralysis, ancient Greek doctors couldn’t detect a breath from Alexander, and he was declared dead. His body was prepared for the afterlife, but he didn’t show signs of decomposition for six days. This only fed the belief that Alexander — like other rulers of his time — was part god. Dr. Katherine Hall of the University of Otago, New Zealand, believes this suggests Alexander wasn’t yet dead. In fact, he may have been suffering from a rare bacterial infection that attacks the nervous system and leads to paralysis, which could result in the lack of breath. This is still a theory, so while we may not know exactly how Alexander died, some of the final pieces of the puzzle may fall into (an eerie) place. Was Alexander the Great Buried … Alive?!
Genetic Testing’s Unintended Benefits
has to go to Linda Avey and Anne Wojcicki for kick-starting this movement with 23andMe in 2006. As Avey explains on the 23andMe website, the company was founded to provide individuals with a greater understanding of their genetic makeup and “accelerating research in the field of genetics.” In 2008, Time magazine named 23andMe’s genetic testing as its “Invention of the Year,” citing that accessibility to one’s genome and medical history through DNA was previously an elite offering only for the rich. Today, users of Avey and Wojcicki’s product spend anywhere from $100–$200 on each kit and lifetime results. Many companies have mimicked 23andMe’s model, including its use of autosomal DNA testing, but 23andMe pioneered this type of product first. This form of testing links those who share maternal and paternal DNA with everyone in the testing group. It’s why 23andMe can offer its users answers about where their families originated and find patterns in genetic coding. For years, many were skeptical about this company. For starters, people worried about how their DNA would be used or shared, while the Food and Drug Administration had concerns over the health testing portions of the kit. However, throughout its existence, 23andMe has updated its privacy and now meets FDA requirements. More importantly — in some cases — it now allows everyday citizens to help police officers provide closure to families looking for answers in cold cases.
If you lived in California in the 1970s and 1980s, Joseph James DeAngelo was likely the boogeyman you feared most. While his name was unknown to investigators then, DeAngelo murdered and raped victims for decades as the elusive Golden State Killer. However, this monster in a man’s 70-year-old body would have never been discovered and arrested if not for the work of DNA-testing websites. While it was the GEDmatch website that helped investigators eventually nab DeAngelo, the science and popularity of 23andMe initially made this form of police work a viable reality. And some of the credit
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Inside This Edition
1. 2. 3.
The Season of Thanks and Giving
Use This Sales Formula to Make More Money
The Big Debate Surrounding Alexander the Great’s Death
Genetic Testing’s Unintended Benefits
4.
3 Personal Goals to Make 2022 Better
Goals Every Entrepreneur Needs in 2022 3
Goal No. 1: Get a Life You are more than the company you started. Plus, having hobbies or personal interests outside of your work can help you excel in work. It allows your brain to grow in new ways, sparking fresh ideas and perspectives. Consider activities that you’re interested in learning more about — like painting, podcasting, reading, or running — and get started. Maybe you’ll fail, but just keep trying! You may find a new activity that brings you the joy you need. Goal No. 2: Save More Many of the dimes you earn as a business owner go back into the company, but don’t forget to consider your future. Is your retirement plan in order? Do you have a plan should your company need to close? Will your family be secure? Consider these questions and hire a trusted financial advisor who can help you find personal investment success. Goal No. 3: Meet New People Becoming inundated by daily, menial tasks can make us miss opportunities. This is where meeting new people can be so valuable! By doing so, you create a network of people who have different experiences than your own. They can help you see beyond your biases and discover a new path. Who knows? You just might find the next great venture for your company!
By now, you should have an idea of what you want your business to achieve in 2022, but have you considered how you will grow during that year — and the impact that could have on your business? Often, entrepreneurs and business leaders take on the identity of their companies, but in order to personally thrive and see their companies take off, they have to grow right alongside it.
To do so, consider these goals all entrepreneurs must focus on at some point in their careers.
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