TRANSPARENCY REPORT
CEO LETTER
Dear Lefrik family,
I’m thrilled to share this year transparency report with you all, providing a glimpse into Lefrik’s recent journey. We un- derstand transparency is key to accountability and trust, which is why we’re excited to give you our yearly insights into our operations, initiatives, and the impact we’re striving to create every year. The past year has been challenging for Lefrik. It has been a period marked by growth, resilience, and unwavering dedi- cation to our core values. Throughout 2023, we embarked on a journey of transformation. One of our primary focuses has been on expanding our pro- duct range to better cater to the diverse needs and values of our community. We understand that each individual is unique, with distinct preferences and priorities, and it has been our mission to ensure that there is something for ever- yone within the Lefrik family. The launch of Lefrik in the USA stands as a significant mi- lestone for us. We are thrilled to bring our eco-conscious products to a new audience, further expanding our global reach. In tandem with our product expansion, we have remained steadfast in our commitment to quality and design exce- llence. As such, we have made significant investments in improving the quality of our materials and refining our pro- duction processes to ensure that each Lefrik product is built to last—a true testament to our dedication to reducing was- te and minimizing our environmental footprint. I owe a huge thank you to the incredible team and collabora- tors whose hard work and dedication have made this again possible. Their talent and passion have been crucial in brin- ging our vision to life.
Thank you for being an essential part of the Lefrik family.
Curra Rotondo, CEO and Co-founder of Lefrik
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