PROFESSIONAL IMAGE TOOLKIT LEADERSHIP
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
For more than 50 years now, professional image has helped set the Averitt team apart. It is also an important part of our brand – our job is to make sure it stays that way. We want our image to continue to set us apart for the next 50 years. Like anything else, leadership sets the tone for how our associates live up to our standards One of the best resources for you as a leader is LeadWell.InsideAveritt.com/Image . This is where you can find the most up-to-date information on our uniform program, image and grooming standards, and processes for new hires. Additionally, we’ve included some tools that can help you reinforce the importance of professional image to your associates: • 2023 Uniformity Catalog: associates will soon receive their own copy directly to their homes. Become familiar with this year’s catalog so you can answer questions. • Allotment Guidelines: from drivers to dock associates this document outlines who is eligible for a Uniformity allotment each year. • Image Standards: a quick reference that shows how an associate should look when in uniform. • Grooming Standards: not sure how long facial hair can be? Refer to this reference sheet for clarification on hair and facial hair guidelines. • Uniform Exchange: associates can get a free shirt when they turn in five old ones. • Shirt Voucher: help your associates maintain our professional image standards by providing them with a voucher to be used toward new uniform shirts. • Clean Hat Program: hats can get dingy and grimy pretty quickly. Keep our associates looking in tip-top shape by having them turn in their old ones for a replacement. • Arm Sleeves: while we support associates expressing themselves through tattoos, we do have image standards that call for body art to be covered or inconspicuous. • Part-Time Dock Program: To help our part-time dock associates wear their Averitt uniform with pride. • Temporary Associates: even though they’re not required to wear uniforms, there are special clothing guidelines in place for temps. • Switcher Safety Shirt Program: special reflective wear is provided for the safety of our dock-switcher associates. We encourage you to familiarize yourself with all of our image standards, to set the example yourself, and to coach up your associates on how to make sure they’re looking sharp each day. As we do that, we’ll continue to set the standard for professionalism for the next 50 years. If you need additional resources or have questions, please email uniforms@averitt.com . Thank you, Marketing & Communications
LeadWell.InsideAveritt.com
11.2022
• When you see an associate who does not meet our professional image guidelines , we ask that you take this opportunity to connect with and coach them on how to improve their image. One way to do this is present them with the voucher below . • Uniform eligible associates only. • HOW: Email uniforms@averitt.com to request a voucher and then email with the first and last name of the associate you presented the voucher to. • WHO: Service Center Directors, Frontline Leaders, Dedicated Site Managers or Regional Vice Presidents. ASSociate shirt voucher PROFESSIONAL IMAGE TOOLKIT FOR LEADERS
PROFESSIONAL IMAGE THANK YOU FOR YOUR THIS VOUCHER IS FOR A NEW SHIRT!
$35 has been deposited in your uniform account FOR A NEW SHIRT! Visit InsideAveritt.com/Uniforms InsideAveritt.com/Uniforms for more details
11.2022
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS uniform & grooming standards • Our uniforms are a symbol of the teamwork and ownership associates demonstrate. We encourage you to familiarize yourself with all our image and grooming standards, and make sure your are doing your part to keep our associates looking sharp every day from head to toe. • HOW: Direct associates to the posted posters outlining image guidelines and on InsideAveritt.com/Image . • WHO: All leadership.
GROOMING
PROFESSIONAL IMAGE STANDARDS Uniform
PROFESSIONAL IMAGE STANDARDS
H A I R
Our uniforms are a symbol of the teamwork and
ownership associates like you demonstrate every day. We are proud of our Averitt Red because it comes with the promise of excellence and commitment to service that defines our team. Thank you for wearing our colors with pride!
DECORATIONS
TOO LONG
YES
NO
• Men may not wear hair decorations of any kind • No pork chop or decorative sideburns • Men’s hair should not extend below the earlobe in the front or the collar in the back
• Hair must be a naturally occurring color • Sideburns must be trimmed above the earlobe • Women’s hair must be neatly trimmed or pulled back
FACIAL HAIR
HAT
CLOTHING
ACCESSORIES
SHOES
ALSO...
UNNATURAL COLOR
TOO LONG
TOO STYLIZED
YES
NO
SHIRTS • Neat, clean and in good repair • Tucked in, except for Averitt-approved no-tuck shirts
• Only Averitt-branded hats
• Tattoos covered or inconspicuous; offensive and/or disturbing images are prohibited • Body jewelry is prohibited. Women can wear earrings. No hoops or dangles. No other body jewelry for men or women is allowed • All garments and hats should be their original Averitt Red • Replace if faded or frayed • Go to InsideAveritt.com/handbook
• Black belt; no oversized or excessively designed buckles • Remove visible body piercings, including tongue piercings, while working • No excessive jewelry or accessories such as pins or buttons • Women may wear earrings; hoops and dangling earrings may not be worn while handling freight
• Black, polished and in good repair
• No braiding, beads or elastic bands • No dyed colors other than your natural hair color • No unnatural beard lines, neck lines, shapes or design cuts • Maximum of ½ inch • Closely shaped to the face
• No handlebars, long drooping mustaches, unnatural shapes or mustache wax • Mustaches (without lower facial hair) must not extend onto or over the upper lip and may not extend beyond or below the corners of the mouth
• Bill facing forward
• Black or gray socks
• Replace if faded or stained
• No tennis shoes, cowboy boots or sandals/flip- flops
• Replace if faded or stained
PANTS/SHORTS • Gray in color
• Proper fit, resting on the hips • Maximum of 3” above the knee for shorts
We encourage you to familiarize yourself with all our image standards and to make sure you’re doing your part to look sharp each day – from head to toe. As we do that, we’ll continue to set the standard for professionalism for the next 50 years and beyond. Thank you for all you do and for helping us maintain our reputation for professionalism!
to see if you should replace or recycle
InsideAveritt.com/Uniforms
1.800.211.0314
Visit InsideAveritt.com/Image for more details
LeadWell.InsideAveritt.com
11.2022
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS uniform exchange PROGRAM • Our Uniform Exchange program is available to help our associates keep their garments looking fresh and new, as well as a way to give back to our communities in need when we repurpose their garments. • Associates can exchange five old uniform shirts to get a new one at zero cost. • HOW: Associates complete one of the below uniform exchange forms based on their program, then ship their old shirts and form to Marketing & Communications. Go to InsideAveritt.com/ UniformExchange . • WHO: Uniform allotment-eligible associates only. UNIFORMITY EXCHANGE PROGRAM This is available for uniform allotment eligible associates only. Send five old uniform shirts by truckmail to CSC: Attn Marketing & Communications and you will receive a FREE shirt, listed below. RED
Name______________________________________________________ Domicile______________________________________ Home Address_____________________________________________________________________________________________ Number of Shirts Returned ___________________________________________________________________________________
Item
Item #
Description
Size
Qualifying Embroidery Choices
Polo Shirt with Pocket
116282-151 100% polyester
(Choose up to two) ☐ ACFK ☐ U.S. Veteran ☐ Driver Trainer ☐ 20 Year Team ☐ 30 Year Team ☐ 40 Year Team
Polo Shirt without Pocket
116283-151 100% polyester
Short-Sleeve No-Tuck Shirt
89518-15 Cotton/polyester
Long-Sleeve No-Tuck Shirt
64241-15 Cotton/polyester
Action Back No-Tuck Shirt
116918-151 Cotton/polyester
Short-Sleeve Kenton
117782-150 Cotton/polyester
Long-Sleeve Kenton
117783-151 Cotton/polyester
Women’s Moisture Management Polo
61582-15 100% polyester micro
Averitt 1971 Reflective T-Shirt SS* *Averitt 1971 T-Shirts are unavailable for embroidery The uniform exchange form is also available at InsideAveritt.com/UniformExchange. Please include this form in the box with your shirts. 64243-15 100% cotton (dock associates only) Averitt 1971 Reflective T-Shirt LS* 63232-15 100% cotton (dock associates only)
MERCEDES
OTL
11.2022
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS clean hat program • The Clean Hat program focuses on providing clean hats in exchange for hats that are faded, frayed, stained, or otherwise don’t meet our image guidelines. Use this program to help coach your associates on our image standards. • Once you have collected the old hat, ship to Marketing & Communications for disposal. • HOW: Email uniforms@averitt.com . • WHO: Service Center Directors, Operations Managers, Frontline Leaders, Dedicated Site Managers, Driver Support Specialists, Safety Coordinators, Maintenance leadership, OTL leadership and Human Resources Coordinators. Program Cintas Item # QIC/Rplus Item# Item Name Image
062970
CINTAS62970
Reflective Trim Cap
116947
RPLUS116947
Reflective Mesh Cap
Red (LTL, Truckload, Dedicated)
000128
CINTAS128
Mesh Ball Cap
000131
RPLUS035
Knit Cap
N/A
N/A
Gray Reflective Cap
Gray (Maintenance & Mercedes)
000131
CINTAS131
Gray Knit Cap
Black (OTL)
063863
N/A
OTL Cap
LeadWell.InsideAveritt.com
11.2022
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS arm sleeve program • The purpose of the Arm Sleeve program is to assist associates who may have tattoos that do not meet our image guidelines. • HOW: Email uniforms@averitt.com . • WHO: Service Center Directors, Operations Managers, Frontline Leaders, Dedicated Site Managers, Driver Support Specialists, Safety Coordinators, Maintenance leadership, OTL leadership and Human Resources Coordinators.
11.2022
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS UNIFORM allotment guidelines • Driver and dock associates are required to be in Averitt branded items while on the job. This includes shirts, outerwear and hats. The below chart is to help you determine what your associates receive each year as part of their uniform allotment. This amount will help them with replacing old garments every January. • WHO: Uniform-required associates only. UNIFORM ALLOTMENT BREAKDOWN Driver and dock associates are required to be in Averitt branded items while on the job. This includes shirts and hats Uniform REQUIRED Associates Program Position DETAILS RED Full - Time Driver Orientation - 5 shirts, 5 pants, 1 hat, 1 jacket , then yearly allotment Jan of next year Part - Time Driver Orientation - 5 shirts, 5 pants, 1 hat, 1 jacket , then yearly allotment Jan of next year Full - Time Dock Orientation - 5 shirts, 5 pants, 1 hat, 1 jacket , then yearly allotment Jan of next year Part - Time Dock After 40 days of employment, then 3 shirt unit yearly allotment OTL Full - Time Driver Orientation - 5 shirts, 5 pants, 1 hat, 1 jacket, then yearly allotment Jan of next year . U pon transfer to OTL, 5 shirts, 5 pants, 1 hat, 1 jacket in black , then yearlyallotment for each program MERCEDES Full - Time Driver Orientation - 5 shirts, 5 pants, 1 hat, 1 jacket , then yearly allotment Jan of next year Part - Time Driver Orientation - 5 shirts, 5 pants, 1 hat, 1 jacket , then yearly allotment Jan of next year NISSAN Full - Time Driver Orientation - 5 shirts, 5 pants, 1 hat, 1 jacket , then yearly allotment Jan of next year Part - Time Driver Orientation - 5 shirts, 5 pants, 1 hat, 1 jacket , then yearly allotment Jan of next year Full - Time Dock Orientation - 5 shirts, 5 pants, 1 hat, 1 jacket , then yearly allotment Jan of next year DNN/Switchers Order is placed for 5 High-Vis shirts and 1 j acket upon hire/promotion. Allotment starts Jan. of the next year. Associate's choice of red or High-Vis yellow. UNIFORM ALLOTMENT BREAKDOWN
LeadWell.InsideAveritt.com
11.2022
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS temporary associate garment program • Temporary associates are required to follow our image standards with it comes to facial hair, image and grooming guidelines. They are not required to wear Averitt uniforms. • The Temporary program is in place to help when it comes to clothing while on the clock. This program provides them with three red shirts and one Averitt hat. This will help to promote camaraderie and make them feel part of our team. • These items are provided to temp associates free of charge. • Temp drivers are required to wear solid, true red polo or button-down shirt (long or short sleeve) and gray or black pants. Jeans are NOT permitted. • Temp dock associates are required to be in solid, true red t-shirts, and gray or black pants or shorts. We will provide dock associates with three free red t-shirts at your request. • HOW: Send request with temporary associate’s name and size to uniforms@averitt.com . • WHO: Service Center Directors and Operations Managers and Frontline Leaders.
11.2022
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS Part-time Dock Uniform Program • To help our part-time dock associates wear their Averitt uniform with pride, this program provides them with a uniform allotment of three Averitt branded shirts once they have completed 40 days of employment . • Part-time dock associates will receive an annual uniform allotment of three units each year on Jan. 1. • HOW: Contact the HR-LTL processor once your part-time dock associate has reached 40 days. This will trigger the allotment to be added to the uniform website so the associate can place an order. • WHO: Service Center Directors, Operations Managers and Frontline Leaders. Part-Time Dock Uniform Program
AVERITT 1971 REFLECTIVE T-SHIRT Short-sleeve (64243-15) 100% cotton 1 credit Sizes S-6XL AVERITT 1971 REFLECTIVE T-SHIRT Long-sleeve (64242-15) 100% cotton 1 credit Sizes S-3XL
SHIRTS FOR ALL
Popular shirts for both men and women. (Order in men’s sizes.)
All eligible part-time dock associates*
receive three uniform shirts
POLO SHIRT WITH POCKET Short-sleeve ( 116282-151 ) 100% polyester pique knit 1 credit Sizes XS-8XL *Tall sizes available
*POLO SHIRT WITH POCKET $15.91 (67065-16)
ombinatio n. Any garments ordered outside the three approved shirt credit s must be paid for by the associate . *Part-time dock associates become eligible for credit once reaching 40 days of employment. Mix and match any three- shirt c $15.40 (67117-12) POLO SHIRT WITHOUT POCKET
Polos
HOW TO ORDER Online: InsideAveritt.com/ U niforms Phone: 800-211-0314 Please see your leader for questions. 100% polyester pique knit *Longer sleeve and back length options available
Good for all occasions. For both men and women.
100% polyester pique knit
T-Shirts
LeadWell.InsideAveritt.com
*NEW AVERITT 1971 REFLECTIVE T-SHIRT
Although only dock associates can wear
161782 R0216
11.2022
SHORT-SLEEVE
PROFESSIONAL IMAGE TOOLKIT FOR LEADERS SWITCHER REFLECTIVE WEAR Program • Our Driving Concern is Safety , which is why we provide our dock associates performing switcher duties with these high-visibility shirts. • HOW: Email uniforms@averitt.com with sizes and quantity. • WHO: Service Center Directors, Operations Managers, Frontline Leaders and Dedicated Site Managers.
UNISEX SS ANSI T-SHIRT Item# - 074360 • Moisture management • Moisture wicking • ANSI 2 compliant • UV protection • Upper left chest pocket • Underarm mesh vents • 100% polyester • Imported
HI-VIS 2 COLORBLOCK Long sleeve SHIRT Item# - 071313 • Moisture wicking, breathable fabric • UV protection • Crewneck with contrast black neck band • Upper left chest pocket • Mesh under arm vents • Contrast black on lower sleeves and cuffs • Reflective segmented tape • Lower front black panel and straight bottom hem • 100% polyester • Imported
11.2022
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