Have you ever “ghosted” a friend or left someone “on read?” Have you ever had an on-again, off-again text or Facebook message conversation, but then suddenly stop replying right after the other person suggests dinner plans or asks an important question?
A r e MARKETING TIPS INSIDER CIRCLE g h o s t i n g y o u u s? Why You Shouldn’t Leave Your Marketing Team On “Read”
• Are You Ghosting Us? • How To Conjure Up Patient Reviews • Formulating An Email Strategy • Live Webinar & Stat Tracker Contest! Inside This Issue:
Are You Ghosting Us? Why You Shouldn’t Leave Your Marketing Team On “Read”
Have you ever “ghosted” a friend or left someone “on read?” Have you ever had an on-again, off-again text or Facebook message conversation, but then suddenly stop replying right after the other person suggests dinner plans or asks an important question? You may have been thinking, “I don’t really want to get into this right now. I’ll just reply later,” or maybe you do respond with a “Can we do this some other time?” before cancelling or postponing dinner plans to next week or next month. This is the idea of “ghosting”– that you slowly disappear from the conversation. It’s one thing to ghost someone socially, but what are the repercussions of ghosting your account managers? Do you ever find yourself asking the following questions? • How can I track the results of my Practice Promotions marketing again? • Have my mailing lists and email lists been growing? • What additional social posts or newsletter custom content should I put together this month?
• How can I get a few website tweaks over to my account manager? • How do I get some Review Generation Rack Cards or an updated Practice Brochure ? The answers to these questions are just a few of the reasons it’s important to not “ghost” your monthly and quarterly calls with your account managers. Your marketing team is one of your most important resources with your PT Marketing Subscription. So if you have questions about your marketing tools or are looking for more ideas to help market your practice, make sure to bring them up with your regular meetings. And most importantly, your marketing team will never leave you and your questions “on read.” They want to make sure you’re seeing results and feeling confident about your marketing tools. They’re not scary– I promise! For more reasons to not ghost your account managers, please visit PracticePromotions.Net/Ghost.
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READ FULL ART ICLES & OTHER MARKET ING RESOURCES ON OUR WEBSI TE
LIVE WEBINAR
How to Convert Email Subscribers into Patients Even With a Small List
29 OCT
Thursday, October 29 • 2 PM EASTERN
Join Courtnei, Digital Account Manager, on this free training on how to increase your online presence & digital marketing results!
CLIENT CONTEST
WIN A $100 AMAZON GIFT CARD JUST FOR FILLING OUT YOUR STAT TRACKER!
HOW TO ENTER:
1) Fill out your stat tracker for September 2020 by October 29th! 2) Comment on PP’s Insider Circle on Facebook with your practice name 3) Courntei will announce the winner LIVE during her webinar, so be sure to register! Need help with you stat tracker? Contact your account manager today! Contest open to clients only!
This Event is Open To Clients Only, But Space Is Limited! SAVE YOUR SPOT FOR THE NEXT EVENT AT:
PracticePromotions.net/Event
This clinic email led to 16 New Reviews In 24 hours!
HERE ARE THE “Ingredients”
How To “Conjure Up” Patient Reviews! When Was The Last Time You Received A 5-Star Review?
One of the first things patients do before booking an appointment is to look for reviews on reputable businesses within the area and industry they are looking for. When was the last time you received a review? Was it positive? Reviews speak volumes about your business, your staff and weigh heavily on the decision of future new patients. Not only are reviews critical for your online reputation but they are also extremely helpful to your SEO. Making sure you receive timely, positive reviews is crucial! If you’re looking for the best methods and practices for asking for Patient Reviews, ask your DIgital Account Manager to send you the Review Generation Handout! Filled with helpful tips and resources to boost your Google
reviews and fill your website with patient testimonials, the Review Generation Handout is a free resource for all clients! Learn how to effectively use the tools in your marketing arsenal like the Review Us button and the Reputation Management Tool. What is your method of acquiring reviews? Between Targeted Email Campaigns , Review Generation Cards , and making sure your staff is trained effectively on how to ask for reviews, our account managers can quickly ramp up your online reputation and have 5-star reviews rolling in no time. Contact your account managers today to ramp up your review strategy and see what an impact positive reviews can have on your business!
REVIEW GENERATION HANDOUT
TARGET EMAIL CAMPAIGNS
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REVIEW GENERATION CARDS
CONTACT YOUR ACCOUNT MANAGERS TODAY FOR MORE STRATEGIES TO BOOST YOUR ONLINE REVIEWS!
Formulating An Email Strategy Are You Effectively Communicating To Your Subscribers?
No matter the size of your list, subscribers new and old are great leadswaiting tobeconverted. Knowing what type of content to send out and determining an ideal email schedule is key in growing your list and retaining a high open and click-through rate. You’re not on your own when it comes to beefing up your email marketing. Contact your Digital Account Manager who can assist with your email marketing strategy. From setting up templates, organizing subscriber lists, and scheduling out campaigns, your account manager is there to help turn subscribers into converted leads.
Your email content should shift each month to focus on content pertaining to the times. With a number of email templates ready to go for you, not frequently communicating to your subscribers is a thing of the past. As we are nearing the end of the year, did you know we have a template created just for targeting patients to take advantage of their deductible? Contact your account manager who can assist with sending this email out to your patients!
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