Are You Seei Never Write Off a Client Relationship, Even When By Shaun Buck, CEO of Newsletter Pro
mailing list (and they never got your monthly newsletter), or you made a mistake and it was enough to push them away. The competition swooped in. It could be that your competitor is doing your job better than you. They may offer better services, products, prices, marketing, or all of the above. YOU ARE IN CONTROL If your client leaves because they don’t trust you, that’s on you. You didn’t put in the effort to build and maintain that relationship, so the client sees no reason to stick around. If you made a mistake and didn’t own up to it or left the client hanging, you’ve given them a reason to buy from someone else. You failed to work with the client to make it right. Many clients are happy to forgive when you make a mistake, as long as you do something about it. You can say the same thing when a competitor swoops in. If you “do something about it” by offering stellar service and putting effort into your relationship marketing, it makes it a lot harder for competitors to sway your clients. You could have higher prices than the competition, but if you’re offering
We’ve all been there: A longtime client goes dark, then they ghost you entirely, and you aren’t really sure why. You had a relationship with them, so what gives? They go dark because they don’t want to break the bad news to you. They don’t want to tell you that they no longer need your services. So, instead of ripping the bandage off, they go quietly. It’s not an ideal way to break off a relationship, but it happens. Some say goodbye, and some don’t. But when clients leave, what do you do? WHY CLIENTS LEAVE There’s not really a wrong answer to the above question because there are so many variables at play. Clients leave for all sorts of reasons, and sometimes you can control those reasons. Other times, the client may just break off the relationship and move on no matter what you do. Here are a few reasons clients depart.
You’re just not in their budget. This is one of the biggest reasons clients stop buying from you. They’ve evaluated their budget and the funds to continue purchasing from you at this time just aren’t there. This is very common in the first quarter of the year, especially January. They no longer see the value in your products or services. They crunched the numbers and their return on investment (ROI) just isn’t there. They wanted or needed more out of your offerings to make it worthwhile. They’ve moved on. It’s possible they no longer need what you offer. They may have shifted gears in their own business or life, so buying your particular products or services might not make sense anymore. They no longer trust you (or there wasn’t any trust from the start). Perhaps you never created a solid relationship with that client. Maybe you never added them to your
10 \ The Keap Insider \ Keap.com “ A longtime client goes
dark, then they ghost you entirely ... what gives?
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