The 160-Character Secret to Growing Your Business Have You Tried Keap’s Text Marketing?
Since 2019, the amount of time Americans spend staring at screens has increased by almost 50%. Much of that screen usage happens on our cellphones, where we watch videos, check our email, play games, and, of course, text! According to SimpleTexting’s 2021 SMS marketing report, 61% of con- sumers are texting either more or much more than they did pre-pan- demic. That’s an impressive sta- tistic considering that back in 2011, Americans were already sending six billion texts every day. Texting is just as effective at reach- ing people as email, if not more so, and it’s an entirely different experi- ence. It’s immediate, compelling, and — dare we say it — fun! This doesn’t just apply for person- al messages, either. Studies show that email marketing is still the best revenue-generating tool out there for small businesses, but text marketing is coming up beside it. If you want to grow your business quickly and keep pace with today’s competition, you need to embrace a multichannel marketing approach. Here at Keap, we can help you with every one of those channels — in- cluding text!
12 \ The Keap Insider \ Keap.com
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