Why Should You Use Text Marketing?
• 134 million people in the U.S. use coupons — and 50% of them use mobile coupons. • One survey found that 66% of customers made a purchase because they received a personal- ized text message. That’s an awesome result! To sum it up, people notice text messages more quickly than emails and open them about five times more often. You can see how this would be huge- ly beneficial, especially if the information you’re communicating is an urgent offer or appointment reminder. Time is often of the essence in marketing, and texting can come through for you and generate revenue and customer action in a time crunch. Here at Keap, we saw the potential in text market- ing right away. We’ve been working behind the scenes for years to develop the ability, get it right, and inte- grate it into the full Keap product suite. Now, we’ve made it happen, and you can reap the benefits! Do It All With Keap’s Text Marketing. Business owners like you need to get a lot out of every marketing tool you use, which is why we built a high level of customization into our text marketing feature. In every edition of Keap, you can now send text messages to leads and clients automatically after they complete a web form, schedule an ap- pointment, make a purchase, or complete a similar important action. Texting through Keap falls into two buckets. Broadcasts: In Keap Pro, Max, and Max Classic, you can send broadcast text messages in much the same way you’ve been able to send broadcast emails via Keap for over a decade. This feature allows you to send 160-character messages, announcements, pro- mos, and coupons to a group of contacts from your list. You can pick the recipients individually or choose a group from your CRM. You can use this feature to blast out coupons or promo codes, notify customers of sales and product launches, and direct traffic to new videos and blog posts. Easy Automations: In Keap Lite, Pro, and Max, you can automate your text messages to save yourself
Texting has been around since 1992, but business- es have only just begun to leverage its power. There are three key ways text marketing can benefit your business. It cuts through the noise. • SMS marketing statistics for 2021 show nearly 80% of consumers like receiving offers via text. • According to Campaign Monitor, 18- to 24-year- olds receive and send an average of 128 texts per day, making text marketing a great way to reach millennials and Gen Z. • The average adult looks at their phone 150 times a day. Think about your own phone usage. How many of those times were you texting, and how many were you checking your email? It improves communication with customers and prospects. • Text messaging has an open rate of 94%, com- pared to 21% for email. • 90% of all text messages are read within three minutes. For emails, it takes 48 hours! • Customers respond to text messages within four minutes. Again, it takes 48 hours to get the same results for an email. • 88% of people ignore phone calls from busi- nesses and unknown numbers either “often” or “very often.” With texts, you don’t have this problem. You can share your company name in the opening line of your message and know it’s getting in front of the eyes of your audience. It helps you close more sales. • Customers are 10 times more likely to redeem an offer sent via text message than via email.
Turn the page to find out the seven ideal moments to text for the best results.
Keap.com / The Keap Insider / 13
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